Insider

Insider

Private
London, EnglandEnterprise Softwarewww.useinsider.com

Last Round

Series E

11/4/2024

Total Funding Raised

$772.1M

Company Overview

Insider (Media and Information Services) is a digital marketing technology company that provides an AI-driven online marketing platform designed to optimize marketing expenditures and tailor online campaigns for enhanced customer engagement.

Sector

Enterprise Software

Verticals

Marketing, Customer Experience, Personalization

Business Model

B2B

Customer Profile

Subscription SaaS, Usage-Based SaaS, Services & Consulting

AI Layer

Application

Keywords

customer engagement platformcustomer data platformCDPomnichannel marketingpersonalization platformjourney orchestrationAI marketingMarTechpredictive segmentationCX platformweb personalizationmobile app personalizationA/B testingWhatsApp marketingSMS marketingB2B2C platform

Historical Pricing

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Caplight Momentum Score

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Insider Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Insider Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
Series E11/4/2024
Strategic5/24/2023
Series D3/7/2022
Series C7/21/2020
Series B4/2/2018
VC Round
2/14/2017

Key People

Founding team and executive leadership

Arda Koterin

Co-Founder Chief Customer Officer

Founding Team

Mehmet Sinan Toktay

Co-Founder CTO, Co-Founder CTO

Founding Team

Muharrem Derinkök

Co-founder Chief Product Officer

Founding Team

Serhat Soyuerel

Co-founder And Chief Revenue Officer (CRO), Chief Revenue Officer (CRO)

Founding Team

Insider Investors

Notable investors and investment history

InvestorRounds
Esas HoldingSeries D
Esas Private EquityStrategic, Series D
Endeavor CatalystSeries D, Series C
Wamda CapitalSeries A, Series D, Series B
Dogan HoldingSeries B
Aslanoba CapitalAngel, Seed
Peak XV PartnersSeries C

Market signals

Structured signals derived from secondary market and firmographic data.

  • Dec 20, 2025

    Processes 2.2 billion daily requests and manages over 100 TB of data.

  • Dec 20, 2025

    Recognized as one of the few woman-founded, women-led B2B SaaS unicorns globally.

Insider Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Insider Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Insider's valuation, stock price, and market status.

Firmographic Details

HeadquartersLondon, England
Employee Range1,515
Year Founded2012
Last Funding11/4/2024

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