Motives
PrivateLast Round
VC Round
Jul 30, 2025
Est. Valuation
$2.85B
Total Funding Raised
$565M
Company Overview
Motives is an AI-powered qualitative research platform designed for consumer brands to gain in-depth insights. The company utilizes a team of AI agents to automate the entire research process, including recruiting participants, conducting and moderating video interviews, and analyzing the results to generate actionable reports. This service aims to provide the depth of focus groups and in-depth interviews at a greater speed and lower cost, delivering insights in days rather than weeks or months. Motives is a Y Combinator-backed company from the Summer 2025 batch and is located in London, United Kingdom.
Sector
Enterprise Software
Verticals
Marketing, NLP & Conversational AI, Business Intelligence, Customer Experience
Business Model
B2B
Customer Profile
Subscription SaaS, Usage-Based SaaS, Freemium
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Motives Comps
Public and private peers based on sector, stage, and business model.
Motives Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| VC Round | Jul 30, 2025 | ||||
| Series F | May 25, 2022 | ||||
| Series E | Jun 17, 2021 | ||||
| Series D | Apr 23, 2019 | ||||
| Series C | Mar 20, 2018 | ||||
Series B | May 18, 2017 |
Motives Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| AllianceBernstein | VC Round |
| Greenoaks Capital Partners | Series E |
| GV | Series D, Series B, Series C, Series A |
| Scale Venture Partners | Series D, Series E, Series C, Series B |
| Institutional Venture Partners (IVP) | Series D, Series E, Series C |
| Index Ventures | Series D, Series E, Series B, Series C, Series A |
| Kleiner Perkins | Series F, VC Round |
Market signals
Structured signals derived from secondary market and firmographic data.
- Mar 30, 2026
Added PZ Cussons PLC as a new customer.
- Jan 22, 2025
Added Brinker, a restaurant company, as a customer.
Motives Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation |
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Frequently Asked Questions
Common questions about Motives's valuation, stock price, and market status.
