NEWCaplight raises a $16M Series A, led by BlackRock and Fin Capital →
Skip to main content
Caplight Logo









Motives

Motives

Private
LondonEnterprise Softwarehttps://motives.ai/

Last Round

Pre Seed

Sep 1, 2025

Est. Valuation

$2.85B

Total Funding Raised

$565.5M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

Motives is a business/productivity software company that provides an AI-powered qualitative research platform for consumer brands to conduct automated video interviews and generate actionable insights.

Sector

Enterprise Software

Verticals

NLP & Conversational AI, Marketing, Customer Experience, Workflow Automation

Business Model

B2B

Customer Profile

Usage-Based SaaS, Subscription SaaS

AI Layer

Application

Keywords

qualitative researchAI researcherAI focus groupsautomated interviewsconsumer insightsAI moderatormarket research automationsynthetic usersusage-based SaaScustomer research platformAI agentresearch opsUX researchAI copilot

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

Motives Comps

Public and private peers based on sector, stage, and business model.

Motives comps — public and private peers by sector, stage, and business model
CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

View Full Comps Set

Access detailed peer comparisons, multiples, and valuation benchmarks.

Motives Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Pre SeedSep 1, 2025
VC RoundJul 30, 2025
Series FMay 25, 2022
Series EJun 17, 2021
Series DApr 23, 2019
Series C
Mar 20, 2018

Motives Investors

Notable investors and investment history

Motives investors
InvestorRounds
AllianceBernsteinVC Round
Greenoaks Capital PartnersSeries E
GVSeries D, Series B, Series C, Series A
Failup VenturesPre Seed
Oxonian VenturesPre Seed
Scale Venture PartnersSeries D, Series E, Series C, Series B
Y CombinatorPre Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 20, 2026

    Monthly visitors increased 88% MoM, reaching 9.9K.

  • Mar 30, 2026

    Added PZ Cussons PLC as a new customer.

Motives Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation

Motives Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Motives's valuation, stock price, and market status.

Firmographic Details

HeadquartersLondon
Employee Range11
Year Founded2022
Last FundingSep 1, 2025

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.