First Help Financial

First Help Financial

Private
Needham, MassachusettsFinTechhttps://www.firsthelpfinancial.com

Last Round

Debt

3/14/2025

Total Funding Raised

$937.9M

Company Overview

First Help Financial is a privately held, subprime auto finance company founded in 2006. The company specializes in providing auto loans to consumers with limited or no credit history, who are often overlooked by traditional financial institutions. Operating as an indirect lender, First Help Financial purchases loan receivables from a network of franchise and independent car dealers across more than 29 states. The company's mission is to offer fairly priced financing with flexible options and multilingual support to help customers make informed decisions. Headquartered in Needham, Massachusetts, the company has experienced significant growth and is majority-owned by the Treacy family.

Sector

FinTech

Verticals

Lending & Credit, Credit Scoring, Digital Payments

Business Model

B2B2C

Customer Profile

Payment Processing Fee

AI Layer

Non-AI

Keywords

indirect auto loanssubprime auto loansbad credit car loansauto financeno credit car loansindirect lendingspecial financedealer financingloan servicingfirst-time car buyer loansunder-banked lendingB2B2C lendingloan securitizationasset-backed securitiesmultilingual loan support

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First Help Financial Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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First Help Financial Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
Debt3/14/2025
Debt10/18/2023
Debt4/13/2023
Debt7/22/2020

Key People

Founding team and executive leadership

Pushan Sen Gupta

CEO

Executive Team

First Help Financial Investors

Notable investors and investment history

InvestorRounds
Janus Henderson GroupDebt
The Goldman Sachs Group, Inc.Debt
Deutsche Bank SecuritiesDebt

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 1, 2026

    Certified for five consecutive years.

  • Mar 1, 2026

    Portfolio has grown over 30% annually for nine years.

First Help Financial Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
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First Help Financial Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about First Help Financial's valuation, stock price, and market status.

Firmographic Details

HeadquartersNeedham, Massachusetts
Employee Range462
Year Founded2006
Last Funding3/14/2025

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