Juul Labs
PrivateLast Round
Growth Equity
Oct 27, 2023
Est. Valuation
$38B
Total Funding Raised
$15.62B
Company Overview
JUUL is a vaping and nicotine products company that offers e-cigarettes and a range of free-base nicotine flavors derived from natural oils and extracts as an alternative to traditional tobacco smoking.
Sector
Consumer & Commerce
Verticals
Subscription Commerce, Consumer Electronics, D2C Brands
Business Model
B2C
Customer Profile
Hardware Sales, Hardware + Subscription
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Juul Labs Comps
Public and private peers based on sector, stage, and business model.
Juul Labs Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Growth Equity | Oct 27, 2023 | ||||
| Insider Bailout | Nov 1, 2022 | ||||
| Convertible Debt | Feb 7, 2020 | ||||
| Growth Equity | Aug 16, 2019 | ||||
| Strategic | Dec 20, 2018 | ||||
VC Round | Jun 26, 2018 |
Key People
Founding team and executive leadership
Juul Labs Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Fidelity Management & Research Company | Series C |
| Sand Hill Angels | Series C |
| Tiger Global Management | VC Round |
| Tao Capital Partners | VC Round, Series C |
| Global Asset Capital | VC Round |
Market signals
Structured signals derived from secondary market and firmographic data.
- Apr 3, 2026
$462 million settlement resolves lawsuits over marketing practices.
- Mar 16, 2026
Facing scrutiny over marketing practices contributing to teen vaping.
Juul Labs Filings
SEC and related filings with document metadata.
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|---|---|---|---|---|---|---|
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Appears On
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Frequently Asked Questions
Common questions about Juul Labs's valuation, stock price, and market status.
