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12min

12min

Private
Belo HorizonteConsumer & Commercehttps://12min.com/

Last Round

Angel

Sep 1, 2018

Company Overview

12min is an educational technology company that provides a platform for consuming concise summaries of non-fiction books in text and audio formats.

Sector

Consumer & Commerce

Verticals

Digital Publishing, Subscription Commerce, Streaming Platforms

Business Model

B2C

Customer Profile

Subscription SaaS, Freemium

AI Layer

Application

Keywords

book summariesmicrolearningnonfiction summariesaudio book summariespersonal development appsubscription appmobile learningblinkist alternativelifelong learningproductivity toolse-learning platformself-improvementedtechknowledge management

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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12min Comparables

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12min comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Instaread
91%
Reedz
86%
SoBrief
85%

12min Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
AngelSep 1, 2018
SeedAug 1, 2016

Key People

Founding team and executive leadership

Gui Mendes

CEO

Executive Team

Rafael Guimarães

COO

Executive Team

12min Investors

Notable investors and investment history

12min investors
InvestorRounds
Barrah InvestimentosAngel

Market signals

Structured signals derived from secondary market and firmographic data.

  • Feb 1, 2026

    Monthly visitors grew 40% MoM.

  • Aug 1, 2016

    Raised a Seed round with Hotmart as an investor.

12min Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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12min Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about 12min's valuation, stock price, and market status.

Firmographic Details

HeadquartersBelo Horizonte
Employee Range21
Year Founded2016
Last FundingSep 1, 2018

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