3x3 Basketball Association

3x3 Basketball Association

Private
United StatesMedia, Entertainment & Gaminghttps://www.3xba.com/

Last Round

Early Stage

VC

May 27, 2026

Total Funding Raised

$47.5M

Company Overview

The 3x3 Basketball Association (3XBA) is a professional women's basketball league in the United States that operates under FIBA's 3x3 rules. Launched in 2024 by co-founders Alanna McDonald, Arlan Hamilton, and Holly Levow, 3XBA aims to create more professional opportunities for female athletes beyond the limited roster spots in traditional 5-on-5 leagues like the WNBA. The league functions as a tour, with events in various cities, and also serves as a youth development pipeline to foster a 3x3 ecosystem in the U.S. and prepare talent for Olympic-level competition. The 3XBA season runs during the summer to align with the international FIBA 3x3 Women's Series, providing players a pathway to earn ranking points and compete globally.

Sector

Media, Entertainment & Gaming

Verticals

Sports & Fitness, Event Management, Live Streaming, News & Media

Business Model

Nonprofit or NGO

Customer Profile

Services & Consulting

AI Layer

Non-AI

Keywords

3x3 basketballwomen's pro basketballprofessional basketball leagueFIBA 3x3 basketball3 on 3 basketballyouth basketballbasketball developmentOlympic qualification pathwayFIBA sanctioned eventsbasketball clinicsbasketball campswomen's sports leaguesports event managementnot-for-profit sports

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3x3 Basketball Association Comps

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CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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3x3 Basketball Association Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
Early Stage VCMay 27, 2026
StrategicMay 10, 2024
Token SaleApr 5, 2022
SeedJan 11, 2017

3x3 Basketball Association Investors

Notable investors and investment history

InvestorRounds
Krause House DAOToken Sale
Wave Digital AssetsToken Sale
MoonbirdsToken Sale
DCB SportsStrategic
DeGods DAOToken Sale
GameAbove SportsStrategic
Snoop DoggToken Sale

Market signals

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  • May 27, 2026

    Raised an early stage venture capital round.

  • Jan 1, 2025

    Moolah Kicks named education sponsor for the 2025 season.

3x3 Basketball Association Filings

SEC and related filings with document metadata.

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3x3 Basketball Association Filings

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Firmographic Details

HeadquartersUnited States
Year Founded2024
Last FundingMay 27, 2026

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