about-face
PrivateLast Round
VC Round
Jan 1, 2021
Company Overview
about-face is a cosmetics company that provides high-performance, vegan, and cruelty-free makeup products designed for self-expression.
Sector
Consumer & Commerce
Verticals
Fashion & Beauty, D2C Brands, E-commerce, Influencer Marketing, Social Commerce
Business Model
B2C
Customer Profile
Hardware Sales
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
about-face Comparables
Compare about-face with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| r.e.m. beauty | 91% | |
| Rare Beauty | 89% | |
| Haus Labs by Lady Gaga | 88% | |
about-face Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| VC Round | Jan 1, 2021 |
Key People
Founding team and executive leadership
about-face Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Celebrands | VC Round |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jul 5, 2025
Monthly visitors grew 31% MoM, reaching 103.4K.
- Nov 28, 2024
Grew 70% QoQ from 61 to 104 employees.
about-face Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about about-face's valuation, stock price, and market status.