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about-face

about-face

Private
Los Angeles, CaliforniaConsumer & Commercehttps://aboutface.com/

Last Round

VC Round

Jan 1, 2021

Company Overview

about-face is a cosmetics company that provides high-performance, vegan, and cruelty-free makeup products designed for self-expression.

Sector

Consumer & Commerce

Verticals

Fashion & Beauty, D2C Brands, E-commerce, Influencer Marketing, Social Commerce

Business Model

B2C

Customer Profile

Hardware Sales

AI Layer

Non-AI

Keywords

cosmeticsmakeupdirect-to-consumerDTCvegan makeupcruelty-free beautyclean beautybeauty brande-commerceinfluencer brandcelebrity beautysocial commercemakeup toolsindie beauty

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about-face Comps

Public and private peers based on sector, stage, and business model.

about-face comps — public and private peers by sector, stage, and business model
CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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about-face Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
VC RoundJan 1, 2021

Key People

Founding team and executive leadership

Jeanne Marie Chavez

Founder-Chief Innovation Officer at about-face beauty

Founding Team

Francesca Raminella

Chief Executive Officer

Executive Team

about-face Investors

Notable investors and investment history

about-face investors
InvestorRounds
CelebrandsVC Round

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 5, 2025

    Monthly visitors grew 31% MoM, reaching 103.4K.

about-face Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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about-face Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about about-face's valuation, stock price, and market status.

Firmographic Details

HeadquartersLos Angeles, California
Employee Range112
Year Founded2021
Last FundingJan 1, 2021

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