AdAdapted
PrivateLast Round
Series A
Jul 28, 2020
Total Funding Raised
$2.86M
Company Overview
AdAdapted, Inc. is an advertising technology company founded in 2012 that specializes in connecting Consumer Packaged Goods (CPG) brands with consumers through mobile applications. The company operates a platform that allows brands and retailers to place targeted, native advertisements within shopping list and recipe apps. Its patented "Add-It" technology enables users to add a branded product to their digital shopping list or online cart with a single click, influencing purchasing decisions at the critical pre-shop moment. AdAdapted offers a range of solutions from managed services to self-service and SaaS platforms, providing clients with proprietary data and insights into consumer shopping behavior. The company is privately held and venture-backed, having completed a Series A funding round in 2020. It is headquartered in Ann Arbor, Michigan.
Sector
Consumer & Commerce
Verticals
Digital Advertising, Marketing, Retail Technology, Mobile Commerce
Business Model
B2B
Customer Profile
Usage-Based SaaS, Services & Consulting, Subscription SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
AdAdapted Comps
Public and private peers based on sector, stage, and business model.
AdAdapted Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Jul 28, 2020 | ||||
| Grant | Jul 6, 2014 | ||||
| Seed | Jul 6, 2014 | ||||
| Debt | Jul 6, 2014 | ||||
| Debt | Apr 15, 2013 |
Key People
Founding team and executive leadership
AdAdapted Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Start Garden | Seed |
| Ann Arbor SPARK | Series A, Debt, Grant |
| Capital Midwest Fund | Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Oct 1, 2025
ABCS, Pathformance, and Flipp listed as strategic account vendors.
- Jul 16, 2025
Connecting CPG brands with home cooks through a new integration.
AdAdapted Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about AdAdapted's valuation, stock price, and market status.
