AdAdapted
PrivateLast Round
Series A
Jul 28, 2020
Total Funding Raised
$4.86M
Company Overview
AdAdapted is an advertising technology company that provides a commerce media platform to connect Consumer Packaged Goods (CPG) brands with mobile shoppers through native, one-click add-to-list and add-to-cart technology.
Sector
Consumer & Commerce
Verticals
Digital Advertising, Retail Technology, Marketing
Business Model
B2B
Customer Profile
Subscription SaaS, Services & Consulting, Usage-Based SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
AdAdapted Comparables
Compare AdAdapted with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Chicory | 80% | |
| SmartCommerce | 78% | |
| Neptune Retail Solutions | 73% | |
AdAdapted Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Jul 28, 2020 | ||||
| Series A | Apr 1, 2020 | ||||
| Seed | Apr 1, 2016 | ||||
| Seed | Jul 9, 2014 | ||||
| Grant | Jul 6, 2014 | ||||
Debt | Jul 6, 2014 |
Key People
Founding team and executive leadership
AdAdapted Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Start Garden | Seed |
| Ann Arbor SPARK | Debt, Grant, Series A |
| ID Ventures | Seed |
| Amherst Fund | Seed |
| Samuel Zell & Robert H. Lurie Institute for Entrepreneurship | Seed |
| Invest Michigan | Seed |
| Capital Midwest Fund | Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Oct 1, 2025
ABCS, Pathformance, and Flipp listed as strategic account vendors.
- Jul 16, 2025
Connecting CPG brands with home cooks through a new integration.
AdAdapted Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about AdAdapted's valuation, stock price, and market status.