AdRoll
PrivateLast Round
Debt
May 24, 2023
Total Funding Raised
$139M
Company Overview
AdRoll is a marketing technology company that provides a growth marketing platform for direct-to-consumer (DTC) brands.
Sector
Consumer & Commerce
Verticals
Digital Advertising, Marketing, E-commerce, Personalization, Retail Technology
Business Model
B2B
Customer Profile
Usage-Based SaaS, Subscription SaaS, Freemium, Services & Consulting
AI Layer
Application
Keywords
retargetingadvertising platformdemand-side platformDSPD2C advertisinge-commerce advertisingprogrammatic advertisingadtechmulti-channel advertisingaccount-based marketingABMcross-channel attributionAI-powered advertisingbrand awareness campaignsemail marketingShopify integration
Historical Pricing
Historical view of private secondary pricing and transaction trends.
AdRoll Comps
Public and private peers based on sector, stage, and business model.
AdRoll Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Debt | May 24, 2023 | ||||
| Series C | Apr 21, 2014 | ||||
| Series B | Jul 11, 2012 | ||||
| Series A | Sep 16, 2008 |
AdRoll Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| The Glenmede Trust Company | Series C |
| Northgate Capital | Series C |
| Institutional Venture Partners (IVP) | Series C |
| Merus Capital | Series C, Series B, Series A |
| Performance Equity Management | Series C |
| Capital IP | Debt |
| Accel | Series C, Series B, Series A |
AdRoll Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about AdRoll's valuation, stock price, and market status.
Firmographic Details
HeadquartersSan Francisco, California
Employee Range28
Year Founded2007
Last FundingMay 24, 2023