AdRoll
PrivateLast Round
Debt
May 24, 2023
Total Funding Raised
$139M
Momentum
Top 5%
of companies Caplight tracks
Company Overview
AdRoll is a marketing technology company that provides a growth marketing platform for direct-to-consumer (DTC) brands.
Sector
Enterprise Software
Verticals
Digital Advertising, Marketing, E-commerce, Customer Experience
Business Model
B2B
Customer Profile
Usage-Based SaaS, Subscription SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
AdRoll Comparables
Compare AdRoll with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Choozle | 78% | |
| Marin Software | 77% | |
| Constant Contact | 73% | |
AdRoll Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Debt | May 24, 2023 | ||||
| Series C | Apr 21, 2014 | ||||
| Series B | Jul 11, 2012 | ||||
| Series A | Sep 16, 2008 |
AdRoll Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| The Glenmede Trust Company | Series C |
| Northgate Capital | Series C |
| Institutional Venture Partners (IVP) | Series C |
| Merus Capital | Series C, Series B, Series A |
| Performance Equity Management | Series C |
| Capital IP | Debt |
| Accel | Series C, Series B, Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jul 27, 2026
Open roles increased to 172, 819% of headcount.
- Jul 14, 2026
Open roles increased to 34, 4x the trailing average.
AdRoll Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about AdRoll's valuation, stock price, and market status.