AdRoll

Private

San Francisco, CaliforniaEnterprise Softwarehttps://www.adroll.com/

Last Round

Debt

May 24, 2023

Total Funding Raised

$139M

Company Overview

AdRoll is a marketing technology company that provides a growth marketing platform for direct-to-consumer (DTC) brands.

Sector

Enterprise Software

Verticals

Digital Advertising, Marketing, E-commerce, D2C Brands, Personalization

Business Model

B2B

Customer Profile

Usage-Based SaaS, Subscription SaaS

AI Layer

Application

Keywords

retargetingdigital advertisingemail marketingmarketing automationad techcross-channel marketingaudience targetingreturn on ad spendROASdisplay advertisingperformance marketingSMB marketingusage-based billingDTC marketingprogrammatic advertising

Historical Pricing

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AdRoll Comps

Public and private peers based on sector, stage, and business model.

AdRoll comps — public and private peers by sector, stage, and business model
Company	Status	Est. Valuation	Rev Multiple
OpenAI	Private	$86.0B	~40x
Cohere	Private	$5.0B	--
Competitor 1	Public	$XX.XB	XXx
Competitor 2	Public	$XX.XB	XXx

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AdRoll Funding Rounds

Historical fundraising activity

Data table
Round	Date	Amount Raised	Valuation	Investors	Sources
Debt	May 24, 2023
Series C	Apr 21, 2014
Series B	Jul 11, 2012
Series A	Sep 16, 2008

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AdRoll Investors

Notable investors and investment history

AdRoll investors
Investor	Rounds
The Glenmede Trust Company	Series C
Northgate Capital	Series C
Institutional Venture Partners (IVP)	Series C
Merus Capital	Series C, Series B, Series A
Performance Equity Management	Series C
Capital IP	Debt
Accel	Series C, Series B, Series A

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AdRoll Filings

SEC and related filings with document metadata.

Data table
Typed	Date	Amount Offered	Amount Sold	Filling	Pages	Download
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AdRoll Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersSan Francisco, California

Employee Range21

Year Founded2007

Last FundingMay 24, 2023

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