Advocado

Private

SingaporeEnterprise Softwarehttps://advocadoapp.com/

Last Round

VC Round

Nov 1, 2021

Est. Valuation

$8.8M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Advocado is a business/productivity software company that provides a cloud-based CRM and loyalty platform for retail and F&B businesses to manage customer engagement, loyalty programs, and marketing automation.

Sector

Enterprise Software

Verticals

CRM, Retail Technology, Marketing, Point-of-Sale, Customer Experience

Business Model

B2B

Customer Profile

Subscription SaaS, Services & Consulting

AI Layer

Application

Keywords

customer relationship managementCRMloyalty softwareloyalty programmarketing automationSaaScustomer engagement platformomnichannel marketingSME softwaredigital loyaltycustomer retentionPOS integrationretail techcustomer data insightsno-app loyalty

Historical Pricing

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Caplight Momentum Score

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Advocado Comparables

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Advocado comparables — related companies by embedding similarity
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Rewardly	83%
Flex Rewards	79%
Poket	77%

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Advocado Funding Rounds

Historical fundraising activity

Data table
Round	Date	Amount Raised	Valuation	Investors	Sources
VC Round	Nov 1, 2021

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Key People

Founding team and executive leadership

Joval Gan

Chief Revenue Officer (Co Founder)

Founding Team

Market signals

Structured signals derived from secondary market and firmographic data.

Apr 17, 2026
Monthly visitors increased 115% MoM, reaching 5.6K.
May 1, 2025
Monthly visitors grew 93% MoM, reaching 14.7K.

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Advocado Filings

SEC and related filings with document metadata.

Data table
Typed	Date	Amount Offered	Amount Sold	Filling	Pages	Download
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Advocado Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Advocado's valuation, stock price, and market status.

Firmographic Details

HeadquartersSingapore

Employee Range55

Year Founded2016

Last FundingNov 1, 2021

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