Aforza

Private

AltrinchamEnterprise Softwarehttps://aforza.com/

Last Round

Series A

Aug 12, 2021

Total Funding Raised

$23.14M

Company Overview

Aforza is a business software company that develops mobile and cloud-based applications designed to improve the consumer goods industry through hyper-local sales intelligence and execution.

Sector

Enterprise Software

Verticals

Vertical SaaS, CRM, Sales Enablement, Retail Technology, Computer Vision

Business Model

B2B

Customer Profile

Subscription SaaS, Services & Consulting, Usage-Based SaaS, Freemium

AI Layer

Application

Keywords

trade promotion managementretail executionconsumer goods softwareCPG softwarevertical SaaSconsumer goods CRMTPM softwareREX softwarefield sales softwarerevenue growth managementdistributor managementSalesforce ISVmerchandising softwaredirect store deliveryimage recognitionin-store complianceB2B commerce

Historical Pricing

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Caplight Momentum Score

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Aforza Comps

Public and private peers based on sector, stage, and business model.

Aforza comps — public and private peers by sector, stage, and business model
Company	Status	Est. Valuation	Rev Multiple
OpenAI	Private	$86.0B	~40x
Cohere	Private	$5.0B	--
Competitor 1	Public	$XX.XB	XXx
Competitor 2	Public	$XX.XB	XXx

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Aforza Funding Rounds

Historical fundraising activity

Data table
Round	Date	Amount Raised	Valuation	Investors	Sources
Series A	Aug 12, 2021
Grant	May 1, 2019

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Key People

Founding team and executive leadership

Ed Butterworth

Chief Commercial Officer Co-Founder

Founding Team

Dominic Dinardo

CEO & Co-Founder

Founding Team

Aforza Investors

Notable investors and investment history

Aforza investors
Investor	Rounds
Salesforce Ventures	Series A
European Regional Development Fund	Grant
DN Capital	Series A
Bonfire Ventures	Series A
Daher Investment Management	Series A

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Market signals

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Oct 1, 2025
Platform built in partnership with Salesforce.
Sep 10, 2025
Added Lee Kum Kee, a food & beverage company, as a customer.

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Aforza Filings

SEC and related filings with document metadata.

Data table
Typed	Date	Amount Offered	Amount Sold	Filling	Pages	Download
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Aforza Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersAltrincham

Employee Range69

Year Founded2019

Last FundingAug 12, 2021

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