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air up

air up

Private
MunichConsumer & Commercehttps://shop.air-up.com/us/en

Last Round

Series B

Sep 20, 2021

Total Funding Raised

$71.59M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

air up is a beverage technology company that offers a unique drinking bottle system that infuses water with scent-flavored air through interchangeable pods, allowing customers to enjoy flavored water without sugar or unhealthy additives.

Sector

Consumer & Commerce

Verticals

D2C Brands, Subscription Commerce, Home & Lifestyle, Sports & Fitness

Business Model

B2C

Customer Profile

Hardware + Subscription, Hardware Sales

AI Layer

Non-AI

Keywords

scent-flavored waterhydration systemflavor podsretronasal scentscented water bottlereusable water bottleDTCdirect-to-consumerrazor-and-blade modelsubscription commerceflavored airsugar-free hydrationscent-based flavorTritan Renew

Historical Pricing

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Caplight Momentum Score

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air up Comparables

Compare air up with similar companies based on industry and business-model similarity.

air up comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Cirkul
85%
WAVEX
84%
allsips
84%

air up Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BSep 20, 2021
Series AJan 12, 2021
SeedFeb 11, 2020
AngelAug 30, 2019
AngelAug 1, 2019

Key People

Founding team and executive leadership

Christian Hauth

CEO

Executive Team

Florian Friedel

Chief Product Officer, VP Product

Executive Team

air up Investors

Notable investors and investment history

air up investors
InvestorRounds
Freigeist CapitalAngel
Danone Manifesto VenturesSeries B
Sound VenturesSeries B
Five Seasons VenturesSeries A, Series B
Oyster Bay Venture CapitalSeries A, Series B, Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 1, 2027

    New line of 'high-frequency, mass-market innovations' planned for April 2027.

  • Feb 4, 2026

    Introduced new Dragonfruit-Lychee pods for scent-based water system.

air up Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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air up Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about air up's valuation, stock price, and market status.

Firmographic Details

HeadquartersMunich
Employee Range214
Year Founded2018
Last FundingSep 20, 2021

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