VetaPet Group Ltd

Private

HelsinkiConsumer & Commercehttps://www.alvarpet.com/

Last Round

Private Equity

Apr 9, 2024

Total Funding Raised

$1.18M

Company Overview

VetaPet Group Ltd is a pet health e-tailer that provides veterinary-developed products, specialized diets, and digital health services for pets across the Nordics and Baltics.

Sector

Consumer & Commerce

Verticals

E-commerce, D2C Brands, Subscription Commerce, Home & Lifestyle

Business Model

B2C

Customer Profile

Subscription SaaS, Usage-Based SaaS

AI Layer

Application

Keywords

pet nutritiondirect-to-consumerDTCsubscription pet foodveterinary dietpet healthpersonalized pet foodpet teche-commerce platformAI nutrition assistantsubscription commercepet supplementstailored nutritionpet health diagnosticsD2C pet brand

Historical Pricing

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Caplight Momentum Score

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VetaPet Group Ltd Comps

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VetaPet Group Ltd comps — public and private peers by sector, stage, and business model
Company	Status	Est. Valuation	Rev Multiple
OpenAI	Private	$86.0B	~40x
Cohere	Private	$5.0B	--
Competitor 1	Public	$XX.XB	XXx
Competitor 2	Public	$XX.XB	XXx

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VetaPet Group Ltd Funding Rounds

Historical fundraising activity

Data table
Round	Date	Amount Raised	Valuation	Investors	Sources
Private Equity	Apr 9, 2024
Strategic	Sep 1, 2023
Seed	Aug 24, 2020

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Key People

Founding team and executive leadership

Hanna Lemmetti

Co-Founder, CMO

Founding Team

Annika Lundström

Chief Executive Officer

Executive Team

Ilari Haataja

Co-founder, CEO

Founding Team

VetaPet Group Ltd Investors

Notable investors and investment history

VetaPet Group Ltd investors
Investor	Rounds
Juuri Partners	Private Equity
Maki	Seed
8 Media Ventures	Strategic

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Market signals

Structured signals derived from secondary market and firmographic data.

Nov 9, 2025
Monthly visitors grew 110% MoM, reaching 14.3K.
Sep 1, 2023
Led by 8 Media Ventures.

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VetaPet Group Ltd Filings

SEC and related filings with document metadata.

Data table
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VetaPet Group Ltd Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersHelsinki

Employee Range19

Year Founded2019

Last FundingApr 9, 2024

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