Amplify Life Insurance

Amplify Life Insurance

Private
San Francisco, CaliforniaFinTechhttps://www.getamplifylife.com

Last Round

Early Funding

Dec 15, 2025

Total Funding Raised

$45.1M

Company Overview

Amplify Life Insurance is a life insurance company that provides customizable term, permanent, and cash-value life insurance policies for retirement, college funding, or down payments, tailored to meet clients' unique interests and budgets.

Sector

FinTech

Verticals

InsurTech, Wealth Management

Business Model

B2C

Customer Profile

Marketplace Commission

AI Layer

Non-AI

Keywords

permanent life insurancecash value life insurancetax-advantaged savingsLIRPretirement incomedigital life insurancedirect-to-consumer insuranceD2C insurancelife insurance platformdigital insurance agencyalternative investmentsinfinite banking conceptInsurTechretirement planningdownside protection

Historical Pricing

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Caplight Momentum Score

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Amplify Life Insurance Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Amplify Life Insurance Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
Early FundingDec 15, 2025
Series BJun 18, 2024
Series A ExtensionOct 3, 2022
Series AJan 18, 2022
SeedJul 29, 2021
Pre Seed
Mar 1, 2020

Key People

Founding team and executive leadership

Kendall Baker

Chief Financial Officer

Executive Team

Amplify Life Insurance Investors

Notable investors and investment history

InvestorRounds
Moneta Group Investment AdvisorsSeries B
Crosslink CapitalSeries A Extension, Series A, Series B
Transverse Asset ManagementSeries A, Seed
Moneta Venture CapitalSeries B
AnthemisSeries A, Series B, Seed
GreycroftSeries B, Series A Extension, Series A
Conversion CapitalSeries A, Series A Extension

Market signals

Structured signals derived from secondary market and firmographic data.

  • Dec 15, 2025

    $6.2M raised in early funding.

  • Jun 18, 2024

    $20M round led by Anthemis and Crosslink Capital.

Amplify Life Insurance Filings

SEC and related filings with document metadata.

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Amplify Life Insurance Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Amplify Life Insurance's valuation, stock price, and market status.

Firmographic Details

HeadquartersSan Francisco, California
Employee Range86
Year Founded2019
Last FundingDec 15, 2025

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