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Apex Loyalty

Apex Loyalty

Private
Newark, DelawareEnterprise Softwarehttps://apexloyalty.com/

Last Round

Accelerator

Jun 9, 2017

Company Overview

Apex Loyalty is a business software company that provides a cloud-based B2B loyalty, engagement, and incentive automation platform built on Salesforce.

Sector

Enterprise Software

Verticals

Customer Experience, Marketing, E-commerce, CRM, Retail Technology

Business Model

B2B

Customer Profile

Subscription SaaS, Services & Consulting

AI Layer

Non-AI

Keywords

loyalty managementincentive automationSalesforce ISVB2B loyaltychannel managementloyalty program softwareB2B commercecustomer engagement platformgamificationSaaSloyalty techpartner portalchannel incentivesB2B2CAPI platform

Historical Pricing

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Caplight Momentum Score

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Apex Loyalty Comparables

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Apex Loyalty comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Fielo
92%
Voucherify
79%
Brandmovers, Inc.
78%

Apex Loyalty Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
AcceleratorJun 9, 2017

Key People

Founding team and executive leadership

Ender Çolak

Chief Technology Officer

Executive Team

Apex Loyalty Investors

Notable investors and investment history

Apex Loyalty investors
InvestorRounds
InnogateAccelerator
ITU ARI TeknokentAccelerator

Market signals

Structured signals derived from secondary market and firmographic data.

  • Nov 10, 2025

    Monthly visitors increased 37% MoM.

  • Jun 9, 2017

    Led by Innogate, ITU ARI Teknokent, and Ministry of Industry and Technology.

Apex Loyalty Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Apex Loyalty Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Apex Loyalty's valuation, stock price, and market status.

Firmographic Details

HeadquartersNewark, Delaware
Employee Range16
Year Founded2016
Last FundingJun 9, 2017

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