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Apriority Financial

Apriority Financial

Private
San Francisco, CaliforniaFinTechhttps://apriority.ai/

Last Round

Seed

Oct 23, 2025

Total Funding Raised

$2.3M

Momentum

Top 10%

of companies Caplight tracks

Company Overview

Apriority Financial is a fintech company that provides an AI-based debt optimization platform to help individuals manage personal debt across various loan types.

Sector

FinTech

Verticals

Personal Finance, Lending & Credit, Financial Data

Business Model

B2B2C

Customer Profile

Subscription SaaS

AI Layer

Application

Keywords

debt optimizationdebt managementrefinancingfinancial wellnesssubscription SaaSmoney management apploan monitoringpersonal financedebt trackerdebt payoffrefi toolfintechemployee benefitsautomated financeB2B2C

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Apriority Financial Comps

Public and private peers based on sector, stage, and business model.

Apriority Financial comps — public and private peers by sector, stage, and business model
CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Apriority Financial Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedOct 23, 2025

Key People

Founding team and executive leadership

Bret Rietow

Co-Founder And COO

Founding Team

Tony Willcox

Founder CEO

Founding Team

Apriority Financial Investors

Notable investors and investment history

Apriority Financial investors
InvestorRounds
Illini AngelsSeed
Keiretsu ForumSeed
TechstarsSeed
Bridge InvestmentsSeed
Valhalla VenturesSeed
Keiretsu CapitalSeed
Valhalla VenturesSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • May 21, 2026

    Monthly visitors increased 55% MoM, reaching 28.1K.

  • Apr 17, 2026

    Monthly visitors increased 613% MoM, reaching 18.2K.

Apriority Financial Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Apriority Financial Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Apriority Financial's valuation, stock price, and market status.

Firmographic Details

HeadquartersSan Francisco, California
Employee Range7
Year Founded2022
Last FundingOct 23, 2025

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