Apriority Financial

Apriority Financial

Private
Redwood City, CaliforniaFinTechhttps://apriority.ai

Last Round

Seed

Oct 23, 2025

Total Funding Raised

$2.3M

Momentum Score

25 /100

Company Overview

Apriority Financial is a fintech company that provides an AI-based debt optimization platform to help individuals manage personal debt across various loan types.

Sector

FinTech

Verticals

Lending & Credit, Personal Finance, HR

Business Model

B2C

Customer Profile

Subscription SaaS

AI Layer

Application

Keywords

debt optimization platformloan refinancingrefi tooldebt managementAI debt optimizationautomated rate monitoringfinancial wellness benefitsubscription finance appcommission-freepersonal finance SaaSB2B2Cdebt portfolio analysisemployee financial wellness

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Caplight Momentum Score

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Apriority Financial Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Apriority Financial Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
SeedOct 23, 2025

Key People

Founding team and executive leadership

Bret Rietow

Co-Founder And COO

Founding Team

Tony Willcox

Founder CEO

Founding Team

Apriority Financial Investors

Notable investors and investment history

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 17, 2026

    Monthly visitors increased 613% MoM, reaching 18.2K.

Apriority Financial Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Apriority Financial Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Apriority Financial's valuation, stock price, and market status.

Firmographic Details

HeadquartersRedwood City, California
Employee Range7
Year FoundedN/A
Last FundingOct 23, 2025

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