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Athletic Brewing Company

Athletic Brewing Company

Private
Milford, ConnecticutConsumer & Commercehttps://athleticbrewing.com/

Last Round

VC Round

Jul 9, 2024

Est. Valuation

$800M

Total Funding Raised

$151.9M

Company Overview

Athletic Brewing Company is a beverage company that produces high-quality non-alcoholic craft beer made from all-natural ingredients, offering customers a healthy alternative to traditional alcoholic beverages for any occasion.

Sector

Consumer & Commerce

Verticals

D2C Brands, Subscription Commerce, Sports & Fitness, Home & Lifestyle

Business Model

B2C

Customer Profile

Subscription SaaS

AI Layer

Non-AI

Keywords

non-alcoholic beerNA beercraft beernon-alcoholic beveragesober curiousdirect-to-consumerDTCsubscription boxhealth-consciousalcohol-freeathletic lifestylecraft brewerymocktail alternative

Historical Pricing

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Caplight Momentum Score

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Athletic Brewing Company Comparables

Compare Athletic Brewing Company with similar companies based on industry and business-model similarity.

Athletic Brewing Company comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Best Day Brewing
88%
Bero Brewing
84%
Go Brewing
83%

Athletic Brewing Company Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
VC RoundJul 9, 2024
Series DNov 9, 2022
Series CMay 27, 2021
Series BMar 10, 2020
Series AMar 1, 2019
Seed
Oct 1, 2018

Key People

Founding team and executive leadership

Bill Shufelt

Co-Founder CEO

Founding Team

Athletic Brewing Company Investors

Notable investors and investment history

Athletic Brewing Company investors
InvestorRounds
Connecticut InnovationsVC Round
Wheelhouse PartnersSeries B
Tastemaker Capital PartnersSeries C, Series B, Series A
Benevolent CapitalSeries C
Wheelhouse GroupSeries C
Alliance Consumer GrowthSeries B, Series C, Series D
WheelhouseSeries C

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 2, 2026

    Announced a new partnership with digital outdoor guide AllTrails.

  • Apr 2, 2026

    Launched a new product named Two For The Trails.

Recent news

Latest coverage and updates

  • launchesOct 13, 2026

    Athletic Brewing Company launches Oktoberfest and Dark & Gourdy N/A beers in Oct '26

  • attends_eventOct 13, 2026

    Athletic Brewing Company attends the 2026 Tim Hortons NHL Heritage Classic in Canada on Oct 25th '26

  • receives_awardOct 1, 2026

    Athletic Brewing Company received the Sponsor of the Year Award

  • launchesSep 24, 2026

    Athletic Brewing Company launches Cold Off The Press, a limited-time non-alcoholic collaboration brew, in Connecticut on Sep 23rd '26

  • partners_withSep 23, 2026

    Athletic Brewing Company partnered with Graza on Sep 23rd '26.

Athletic Brewing Company Filings

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Athletic Brewing Company filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Athletic Brewing Company's valuation, stock price, and market status.

Is Athletic Brewing Company a public or private company?

Athletic Brewing Company is a private company.

What is the current stock price of Athletic Brewing Company?

Athletic Brewing Company is a private company, so its shares have no public market price. Caplight tracks Athletic Brewing Company's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Athletic Brewing Company worth (valuation)?

Athletic Brewing Company's valuation is estimated at $800.0M based on funding round data.

Can I buy Athletic Brewing Company stock?

Athletic Brewing Company shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Athletic Brewing Company's last funding round?

Athletic Brewing Company's most recent funding round was VC Round on July 9, 2024.

Who are the main investors in Athletic Brewing Company?

Key investors in Athletic Brewing Company include Connecticut Innovations, Tastemaker Capital Partners, Alliance Consumer Growth, TRB Advisors, General Atlantic.

Will Athletic Brewing Company IPO soon?

No public IPO plans have been announced for Athletic Brewing Company.

How can I track Athletic Brewing Company secondary market activity?

Caplight tracks bids, offers, and trades in Athletic Brewing Company's shares on secondary markets.

Firmographic Details

HeadquartersMilford, Connecticut
Employee Range220
Year Founded2017
Last FundingJul 9, 2024

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