Aura

Private

GodalmingConsumer & Commercehttps://aura.life/

Last Round

Growth Equity

Mar 30, 2026

Est. Valuation

$1.6B

Total Funding Raised

$5.39M

Company Overview

Aura is a fintech and services company that provides digital end-of-life planning tools, prepaid funeral plans, and direct cremation services.

Sector

Consumer & Commerce

Verticals

Personal Finance, D2C Brands, Compliance

Business Model

B2C

Customer Profile

Services & Consulting, Subscription SaaS

AI Layer

Non-AI

Keywords

funeral plansdirect cremationprepaid funeralend-of-life planningdeath techfuneral servicesdigital funeralFCA regulatedcremation servicesfuneral costsfuneral planningfinancial productsdirect-to-consumerD2C

Historical Pricing

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Aura Comps

Public and private peers based on sector, stage, and business model.

Aura comps — public and private peers by sector, stage, and business model
Company	Status	Est. Valuation	Rev Multiple
OpenAI	Private	$86.0B	~40x
Cohere	Private	$5.0B	--
Competitor 1	Public	$XX.XB	XXx
Competitor 2	Public	$XX.XB	XXx

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Aura Funding Rounds

Historical fundraising activity

Data table
Round	Date	Amount Raised	Valuation	Investors	Sources
Growth Equity	Mar 30, 2026
Crowdfunding	Apr 1, 2025
Angel	Feb 19, 2025
VC Round	Dec 10, 2024
Crowdfunding	Aug 21, 2024
Seed	May 31, 2022

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Key People

Founding team and executive leadership

David Jameson

Co-Founder CEO

Founding Team

Aura Investors

Notable investors and investment history

Aura investors
Investor	Rounds
Coast to Capital Growth Equity Fund	VC Round
Venture Highway	Crowdfunding, Seed
Ten Eleven Ventures	Crowdfunding
Angel Investment Network	Angel
WndrCo	Seed
AT&T Ventures	Crowdfunding
Warburg Pincus	Crowdfunding, Seed

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Aura Filings

SEC and related filings with document metadata.

Data table
Typed	Date	Amount Offered	Amount Sold	Filling	Pages	Download
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Aura Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersGodalming

Employee Range22

Year Founded2019

Last FundingMar 30, 2026

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