Aura
PrivateLast Round
Growth Equity
Mar 30, 2026
Est. Valuation
$1.6B
Total Funding Raised
$5.39M
Momentum
Top 50%
of companies Caplight tracks
Company Overview
Aura is a fintech and services company that provides digital end-of-life planning tools, prepaid funeral plans, and direct cremation services.
Sector
Consumer & Commerce
Verticals
Personal Finance, D2C Brands, Compliance
Business Model
B2C
Customer Profile
Services & Consulting, Subscription SaaS
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Aura Comparables
Compare Aura with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Pure Cremation | 92% | |
| Celebration of Life Planning Ltd | 87% | |
| Westerleigh Group | 80% | |
Aura Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Growth Equity | Mar 30, 2026 | ||||
| Crowdfunding | Apr 1, 2025 | ||||
| Angel | Feb 19, 2025 | ||||
| VC Round | Dec 10, 2024 | ||||
| Crowdfunding | Aug 21, 2024 | ||||
Seed | May 31, 2022 |
Aura Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Coast to Capital Growth Equity Fund | VC Round |
| General Catalyst | Crowdfunding, Seed |
| Ten Eleven Ventures | Crowdfunding |
| Angel Investment Network | Angel |
| WndrCo | Seed |
| AT&T Ventures | Crowdfunding |
| Warburg Pincus | Crowdfunding, Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Mar 30, 2026
$2M round led by YFM Equity Partners
- Apr 1, 2025
$90K raised in crowdfunding round.
Aura Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Aura's valuation, stock price, and market status.