Aura Finance
PrivateLast Round
Seed
Jul 31, 2025
Est. Valuation
$10M
Total Funding Raised
$4.42M
Company Overview
Aura Finance is a fintech company that provides an AI-driven financial wellness platform for employees, combining personalized coaching, financial education, and investment management tools.
Sector
FinTech
Verticals
Personal Finance, Wealth Management, HR, Mental Health
Business Model
B2B2C
Customer Profile
Subscription SaaS, Usage-Based SaaS
AI Layer
Application
Keywords
financial wellness platformemployee benefitsfinancial coachingwealth managementfintechfinancial copilotautomated investinghr analyticsbehavioral financeemployee financial stressb2b2cassets under managementAUMcognitive behavioral therapyCBT
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Aura Finance Comps
Public and private peers based on sector, stage, and business model.
| Company | Status | Est. Valuation | Rev Multiple |
|---|---|---|---|
| OpenAI | Private | $86.0B | ~40x |
| Cohere | Private | $5.0B | -- |
| Competitor 1 | Public | $XX.XB | XXx |
| Competitor 2 | Public | $XX.XB | XXx |
Aura Finance Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Seed | Jul 31, 2025 | ||||
| Pre Seed | Dec 27, 2024 | ||||
| Accelerator | Sep 11, 2023 |
Key People
Founding team and executive leadership
Aura Finance Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Techstars | Accelerator |
| Samvid Ventures | Pre Seed, Accelerator |
| Swizzle Ventures | Pre Seed, Seed |
| Lakehouse Ventures | Seed |
| Zeal Capital Partners | Seed |
| Ignite Ventures | Seed |
| Symphonic Capital | Pre Seed |
Aura Finance Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Firmographic Details
HeadquartersCovina, California
Employee Range15
Year Founded2021
Last FundingJul 31, 2025