Auror

Auror

Private
AucklandEnterprise Softwarehttps://www.auror.co

Last Round

Series C

Nov 12, 2024

Est. Valuation

$297M

Total Funding Raised

$74.73M

Company Overview

Auror is a business/productivity software company that provides a retail crime intelligence platform for retailers and law enforcement agencies to report, solve, and prevent crime.

Sector

Enterprise Software

Verticals

Retail Technology, Vertical SaaS, Threat Intelligence, Business Intelligence, Computer Vision

Business Model

B2B

Customer Profile

Subscription SaaS, Government Contracts

AI Layer

Application

Keywords

retail crime intelligenceorganized retail crimeORCloss prevention softwareasset protection softwareshoplifting preventioncrime intelligence platformincident reportinglaw enforcement collaborationretail techcase management softwarecrime analyticslicense plate recognitionLPRsubject recognition

Historical Pricing

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Auror Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Auror Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
Series CNov 12, 2024
Series BDec 7, 2021
Series AApr 13, 2018
SeedSep 14, 2015

Key People

Founding team and executive leadership

James C.

Co-Founder CTO

Founding Team

Phil Thomson

Co-founder CEO

Founding Team

Annemaree Shaw

Chief Financial Officer

Executive Team

Tanya Johnson

Chief Product Officer

Executive Team

Auror Investors

Notable investors and investment history

InvestorRounds
K1W1Series C, Series A, Seed, Series B
Reinventure GroupSeries C
Shasta VenturesSeries B
New Zealand Growth Capital PartnersSeries C, Series B
Folklore VenturesSeries C, Series B, Series A
W23 GlobalSeries C
MovacSeries C, Series B

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 1, 2026

    Vehicle and Subject Recognition modules see customer adoption in the UK.

  • Apr 1, 2026

    Platform used in 13,500 retail stores globally by over 50,000 users.

Auror Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Auror Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersAuckland
Employee Range286
Year Founded2012
Last FundingNov 12, 2024

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