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Babylist

Babylist

Private
Emeryville, CaliforniaConsumer & Commercehttps://babylist.com

Last Round

Series C

Nov 4, 2021

Est. Valuation

$80.24M

Total Funding Raised

$50.74M

Momentum

Top 5%

of companies Caplight tracks

Company Overview

Babylist is an e-commerce and parenting company that provides a universal baby registry platform, expert-tested product recommendations, and a supportive community for new parents.

Sector

Consumer & Commerce

Verticals

E-commerce, Home & Lifestyle, D2C Brands, Retail Technology

Business Model

B2C

Customer Profile

Marketplace Commission, Revenue Share, Payment Processing Fee, Services & Consulting

AI Layer

Application

Keywords

baby registryuniversal registrybaby product marketplaceparenting platformbaby shower registryD2C baby brandomnichannel retailbaby gear recommendationse-commerce marketplaceregistry clearingretail showroomaffiliate marketinggross merchandise valueGMVparenting advice

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Track how buyer interest and sentiment changes over time.

Babylist Comparables

Compare Babylist with similar companies based on industry and business-model similarity.

Babylist comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Poppylist
76%
Bed Bath & Beyond, Inc.
74%
Zola
74%

Babylist Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series CNov 4, 2021
Series BFeb 15, 2018
SeedJun 25, 2013
AcceleratorOct 1, 2012

Secondary Market Activity

Bids, offers, and trades by month

Data table
OperationDatePriceSizeShare ClassStructure
OFFER

Key People

Founding team and executive leadership

Natalie Gordon

CEO & Founder

Founding Team

TJ Moretto

Chief Technology Officer

Executive Team

Jocelene Kwan

Chief Financial Officer and Chief Operating Officer, Chief Financial Officer

Executive Team

Chris Mills

Chief Product Officer

Executive Team

Babylist Investors

Notable investors and investment history

Babylist investors
InvestorRounds
Okapi Venture CapitalSeed
MarcyPen Capital PartnersSeries C
Marcy Venture PartnersSeries C
500 GlobalSeed, Accelerator, Series C
Norwest Venture PartnersSeries C
AltaIR CapitalSeed
Next Play CapitalSeries C

Market signals

Structured signals derived from secondary market and firmographic data.

  • Oct 17, 2026

    Job posting reveals partnership for revenue systems.

  • Oct 17, 2026

    Job posting reveals use of Koddi's ad tech stack.

Recent news

Latest coverage and updates

  • opens_new_locationOct 5, 2026

    Babylist opened its 20,000-square-foot showroom in New York in Sep '26, its largest retail location yet, to help expecting and new parents research major purchases with expert guidance.

  • opens_new_locationSep 25, 2026

    Babylist opens a 20,000-square-foot showroom in New York on Sep 25th '26, designed for the entire early parenting journey.

  • opens_new_locationSep 25, 2026

    Babylist opens a 20,000-square-foot showroom in New York on Sep 25th '26, designed to support families throughout the early parenting journey.

  • opens_new_locationAug 26, 2026

    Babylist opens its new showroom in Soho in Sep '26, and Anneliese van der Pol and Johnno Wilson visit it to celebrate their baby-to-be.

Babylist Filings

Explore SEC and related filing metadata, where available.

Babylist filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Babylist's valuation, stock price, and market status.

Is Babylist a public or private company?

Babylist is a private company.

What is the current stock price of Babylist?

Babylist is a private company, so its shares have no public market price. Caplight tracks Babylist's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Babylist worth (valuation)?

Babylist's valuation is estimated at $80.2M based on funding round data.

Can I buy Babylist stock?

Babylist shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Babylist's last funding round?

Babylist's most recent funding round was Series C on November 4, 2021.

Who are the main investors in Babylist?

Key investors in Babylist include Norwest Venture Partners.

Will Babylist IPO soon?

No public IPO plans have been announced for Babylist.

How can I track Babylist secondary market activity?

Caplight tracks bids, offers, and trades in Babylist's shares on secondary markets.

Firmographic Details

HeadquartersEmeryville, California
Employee Range1,287
Year Founded2011
Last FundingNov 4, 2021

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