NEWCaplight raises a $16M Series A, led by BlackRock and Fin Capital →
Skip to main content
Caplight Logo









Babylist

Babylist

Private
Emeryville, CaliforniaConsumer & Commercehttps://www.babylist.com/

Last Round

Series C

Nov 4, 2021

Total Funding Raised

$50.03M

Momentum

Top 5%

of companies Caplight tracks

Company Overview

Babylist is a parenting and e-commerce company that offers a vertical marketplace and registry platform, providing expert-tested product recommendations and a supportive community for new parents preparing for their child's arrival.

Sector

Consumer & Commerce

Verticals

E-commerce, D2C Brands, Home & Lifestyle, Digital Publishing, Personal Finance

Business Model

B2C

Customer Profile

Marketplace Commission, Revenue Share, Data as a Service

AI Layer

Application

Keywords

baby registryuniversal registrybaby gearomnichannel retailD2Cbaby productsexperiential retailfamily financecollege savingsparenting contentregistry aggregatorbaby registry appcommerce mediababy registry hackmom-tech

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

Babylist Comparables

Compare Babylist with similar companies based on industry and business-model similarity.

Babylist comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Poppylist
75%
Target
75%
Amazon
74%

Babylist Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series CNov 4, 2021
Series BFeb 15, 2018
SeedJun 25, 2013
AcceleratorOct 1, 2012

Key People

Founding team and executive leadership

Natalie Gordon

CEO Founder

Founding Team

TJ Moretto

Chief Technology Officer

Executive Team

Jocelene Kwan

Chief Financial Officer and Chief Operating Officer, Chief Financial Officer

Executive Team

Chris Mills

Chief Product Officer

Executive Team

Babylist Investors

Notable investors and investment history

Babylist investors
InvestorRounds
Okapi Venture CapitalSeed
MarcyPen Capital PartnersSeries C
Marcy Venture PartnersSeries C
500 GlobalSeed, Accelerator, Series C
Norwest Venture PartnersSeries C
AltaIR CapitalSeed
Next Play CapitalSeries C

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 1, 2026

    Second flagship showroom planned for SoHo, NYC in Q3 2026.

  • Jun 21, 2026

    A 20,000-square-foot showroom will open in SoHo, NYC on June 21, 2026.

Babylist Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation

Babylist Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Babylist's valuation, stock price, and market status.

Firmographic Details

HeadquartersEmeryville, California
Employee Range1,218
Year Founded2011
Last FundingNov 4, 2021

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.