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MORI

MORI

Private
LondonConsumer & Commercehttps://babymori.com/

Last Round

Series A

Jun 10, 2019

Total Funding Raised

$5.3M

Company Overview

MORI is a retail company that manufactures and sells premium, sustainable clothing and essentials for babies and toddlers.

Sector

Consumer & Commerce

Verticals

E-commerce, Fashion & Beauty, Retail Technology, Subscription Commerce

Business Model

B2C

Customer Profile

Subscription SaaS

AI Layer

Application

Keywords

children's clothingbaby clothingdirect-to-consumer brandD2Cbaby sleepwearchildrenswearomnichannel retailsustainable children's weardigitally native brandorganic cotton clothingbamboo fabric clothingeco-friendly baby clotheskids fashionwholesale distributiontoddler apparelclothing subscriptionclothing trade-inAI live chat

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Caplight Momentum Score

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MORI Comparables

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MORI comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Kyte Baby
91%
Frugi
85%
Finn + Emma
85%

MORI Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series AJun 10, 2019
SeedSep 18, 2017

Key People

Founding team and executive leadership

James Hart

Founder & CEO

Founding Team

MORI Investors

Notable investors and investment history

MORI investors
InvestorRounds
Guinness Asset ManagementSeries A
500 GlobalSeed, Series A
B&Y Venture PartnersSeries A
JOBI CapitalSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jun 10, 2019

    $5.3M round led by Guinness Asset Management.

  • Sep 18, 2017

    Seed round raised with participation from 500 Global.

MORI Filings

SEC and related filings with document metadata.

Data table
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MORI Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about MORI's valuation, stock price, and market status.

Firmographic Details

HeadquartersLondon
Employee Range11
Year Founded2015
Last FundingJun 10, 2019

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