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Backstroke

Backstroke

Private
Indianapolis, IndianaEnterprise Softwarehttps://www.backstroke.com/

Last Round

VC Round

Jul 16, 2025

Total Funding Raised

$2M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

Backstroke is a marketing technology company that provides a generative AI platform for B2C brands to create personalized email, SMS, and mobile push marketing messages at scale.

Sector

Enterprise Software

Verticals

Marketing, E-commerce, Personalization, NLP & Conversational AI, Customer Experience

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Application

Keywords

generative AI marketingAI email marketingmarketing automationAI agentecommerce marketingpredictive personalizationAI content generationaudience segmentationmartechAI copilotlifecycle marketingSOC 2 complianceSaaSAI agentic workflowrevenue-per-send

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Backstroke Comparables

Compare Backstroke with similar companies based on industry and business-model similarity.

Backstroke comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Jacquard
78%
Hoppy Copy
78%
Orita
75%

Backstroke Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
VC RoundJul 16, 2025
SeedJun 21, 2024

Key People

Founding team and executive leadership

Brian Smith

Chief Technology Officer

Executive Team

Backstroke Investors

Notable investors and investment history

Backstroke investors
InvestorRounds
High AlphaVC Round, Seed
Ground Game VenturesVC Round, Seed
Allos VenturesSeed, VC Round

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 31, 2026

    Attended the Fight for Charity event which raised $1M.

  • Jul 17, 2025

    $2.8M raised in a VC round.

Backstroke Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Backstroke Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Backstroke's valuation, stock price, and market status.

Firmographic Details

HeadquartersIndianapolis, Indiana
Employee Range11
Year Founded2024
Last FundingJul 16, 2025

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