Backstroke
PrivateLast Round
VC Round
Jul 16, 2025
Total Funding Raised
$2M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
Backstroke is a marketing technology company that provides a generative AI platform for B2C brands to create personalized email, SMS, and mobile push marketing messages at scale.
Sector
Enterprise Software
Verticals
Marketing, E-commerce, Personalization, NLP & Conversational AI, Customer Experience
Business Model
B2B
Customer Profile
Subscription SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Backstroke Comparables
Compare Backstroke with similar companies based on industry and business-model similarity.
Backstroke Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| VC Round | Jul 16, 2025 | ||||
| Seed | Jun 21, 2024 |
Key People
Founding team and executive leadership
Backstroke Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| High Alpha | VC Round, Seed |
| Ground Game Ventures | VC Round, Seed |
| Allos Ventures | Seed, VC Round |
Market signals
Structured signals derived from secondary market and firmographic data.
- May 20, 2026
Added Live Tinted Inc., a beauty/cosmetics startup, as a customer.
- May 20, 2026
Added Helix Sleep Inc. as a customer.
Backstroke Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Backstroke's valuation, stock price, and market status.