Back to the Roots

Back to the Roots

Private
Oakland, CaliforniaConsumer & Commercehttps://backtotheroots.com

Last Round

Series D

Nov 23, 2021

Total Funding Raised

$33M

Company Overview

Back to the Roots is an organic gardening company that provides ready-to-grow kits, seeds, and soils.

Sector

Consumer & Commerce

Verticals

Home & Lifestyle, D2C Brands, E-commerce, Sustainable Materials

Business Model

B2B2C

Customer Profile

Hardware Sales, Hardware + Subscription

AI Layer

Non-AI

Keywords

organic gardeningindoor gardening kitsgrow your own foodready-to-grow kitsmushroom grow kitsorganic seedsgarden in a boxbeginner gardeningkids grow kitspeat-free soilomnichannel retailD2C brandurban gardeningconsumer packaged goodshome gardening

Historical Pricing

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Back to the Roots Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Back to the Roots Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
Series DNov 23, 2021
VC RoundOct 22, 2020
Series CFeb 21, 2019
Series AJun 6, 2016
SeedJan 29, 2016

Key People

Founding team and executive leadership

Samantha Cox

Chief Financial Officer

Executive Team

Back to the Roots Investors

Notable investors and investment history

InvestorRounds
KBW VenturesVC Round
Red Sea VenturesSeries A
Blue Scorpion InvestmentsSeries C
Renewal FundsSeries A
Acre Venture PartnersSeries A, VC Round
S2G InvestmentsSeries A, Series D, VC Round
CircleUpSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 9, 2026

    Expanded collaboration with Target for ninth consecutive year.

  • Apr 3, 2026

    Organic soil program now available at Sam's Club locations nationwide.

Back to the Roots Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Back to the Roots Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Back to the Roots's valuation, stock price, and market status.

Firmographic Details

HeadquartersOakland, California
Employee Range86
Year Founded2009
Last FundingNov 23, 2021

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