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Back to the Roots

Back to the Roots

Private
Oakland, CaliforniaConsumer & Commercehttps://backtotheroots.com/

Last Round

Series D

Nov 23, 2021

Total Funding Raised

$38.01M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Back to the Roots is an organic gardening company that provides ready-to-grow kits, seeds, soils, and gardening resources for home gardeners.

Sector

Consumer & Commerce

Verticals

D2C Brands, Home & Lifestyle, E-commerce

Business Model

B2C

Customer Profile

Hardware Sales

AI Layer

Application

Keywords

organic gardeningindoor grow kitsurban gardeninggrow your own foodconsumer packaged goodsCPGmushroom grow kitsraised garden bedssoil amendmentshome gardeningsustainable gardeningD2Cplant care assistantgardening techvictory garden

Historical Pricing

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Caplight Momentum Score

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Back to the Roots Comparables

Compare Back to the Roots with similar companies based on industry and business-model similarity.

Back to the Roots comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Modern Sprout
80%
Hamama
78%
Click & Grow
76%

Back to the Roots Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series DNov 23, 2021
VC RoundOct 22, 2020
Series CFeb 21, 2019
Series AJun 6, 2016
Series AJan 29, 2016
Grant
May 1, 2009

Key People

Founding team and executive leadership

Alejandro Vélez Ramírez

Co-Founder Co-CEO

Founding Team

Samantha Cox

Chief Financial Officer

Executive Team

Back to the Roots Investors

Notable investors and investment history

Back to the Roots investors
InvestorRounds
KBW VenturesVC Round
Red Sea VenturesSeries A
Blue Scorpion InvestmentsSeries C
Renewal FundsSeries A
Acre Venture PartnersSeries A, VC Round
S2G InvestmentsSeries A, Series D, VC Round
CircleUpSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 9, 2026

    Expanded collaboration with Target for ninth consecutive year.

  • Apr 3, 2026

    Organic soil program now available at Sam's Club locations nationwide.

Back to the Roots Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Back to the Roots Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Back to the Roots's valuation, stock price, and market status.

Firmographic Details

HeadquartersOakland, California
Employee Range90
Year Founded2009
Last FundingNov 23, 2021

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