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Believe

Believe

Private
SingaporeConsumer & Commercehttps://believe.sg/

Last Round

VC Round

Jan 29, 2024

Est. Valuation

$239.34M

Total Funding Raised

$67.6M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

Believe is a Singapore-based FMCG conglomerate that creates and distributes halal-certified, vegan, and cruelty-free beauty and personal care products for millennial and GenZ consumers.

Sector

Consumer & Commerce

Verticals

D2C Brands, Fashion & Beauty, E-commerce, Home & Lifestyle

Business Model

B2C

Customer Profile

Services & Consulting

AI Layer

Non-AI

Keywords

personal caregrooming productsFMCGD2Cdirect-to-consumerbeauty brandhair careconsumer goodsretail brandindie beautywellness productsamazon brandomnichannel retail

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Believe Comparables

Compare Believe with similar companies based on industry and business-model similarity.

Believe comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Harry's
77%
Dollar Shave Club
76%
Saba Personal Care
73%

Believe Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
VC RoundJan 29, 2024
Series CApr 21, 2022
Series BDec 15, 2020

Believe Investors

Notable investors and investment history

Believe investors
InvestorRounds
Alteria CapitalSeries C, VC Round
Wamda CapitalSeries A, Series B
Inuka CapitalSeries C
Genesis Alternative VenturesVC Round, Series C
Wamda CapitalSeries A, Series B
Venturi PartnersVC Round, Series C
WamdaSeries B

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 28, 2026

    Monthly visitors increased 160% MoM.

  • Feb 16, 2026

    Speak Volumes Scalp Awakening Serum set to launch February 16, 2026.

Believe Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Believe Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Believe's valuation, stock price, and market status.

Firmographic Details

HeadquartersSingapore
Employee Range293
Year Founded2019
Last FundingJan 29, 2024

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