Better & Better
PrivateLast Round
Seed
Mar 22, 2022
Total Funding Raised
$4M
Momentum Score
25 /100
Company Overview
Better & Better is a consumer goods company that provides natural, vitamin-infused oral care products such as toothpaste.
Sector
Consumer & Commerce
Verticals
D2C Brands, Subscription Commerce, E-commerce, Fashion & Beauty, Sustainable Materials
Business Model
B2C
Customer Profile
Hardware + Subscription, Hardware Sales
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Better & Better Comps
Public and private peers based on sector, stage, and business model.
Better & Better Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Seed | Mar 22, 2022 |
Key People
Founding team and executive leadership
Better & Better Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Azure Capital Partners | Seed |
| Fifth Quarter Ventures | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- May 13, 2026
Monthly visitors grew 63% MoM, reaching 25.8K.
- Sep 23, 2025
Launched the Bamboo Sonic Flosser, a biodegradable electric flosser.
Better & Better Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Better & Better's valuation, stock price, and market status.