Better & Better
PrivateLast Round
Seed
Mar 22, 2022
Total Funding Raised
$4M
Momentum
Top 50%
of companies Caplight tracks
Company Overview
Better & Better is a consumer goods company that develops and sells vitamin-infused, vegan, and natural oral care products including toothpaste, floss, and toothbrushes.
Sector
Consumer & Commerce
Verticals
D2C Brands, Subscription Commerce, Fashion & Beauty, Home & Lifestyle
Business Model
B2C
Customer Profile
Hardware Sales, Subscription SaaS
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Better & Better Comparables
Compare Better & Better with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Duo Toothpaste | 89% | |
| Twice | 87% | |
| Davids Health Sciences, Inc. | 85% | |
Better & Better Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Seed | Mar 22, 2022 |
Key People
Founding team and executive leadership
Better & Better Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Dreamers VC | Seed |
| Alpaca | Seed |
| Azure Capital Partners | Seed |
| Azure Capital Partners | Seed |
| Fifth Quarter Ventures | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- May 13, 2026
Monthly visitors grew 63% MoM, reaching 25.8K.
- Sep 23, 2025
Launched the Bamboo Sonic Flosser, a biodegradable electric flosser.
Better & Better Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation |
Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation |
Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation |
Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation |
Frequently Asked Questions
Common questions about Better & Better's valuation, stock price, and market status.