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Borong

Borong

Private
Kuala LumpurConsumer & Commercehttps://www.borong.com/

Last Round

Series B

Mar 12, 2024

Total Funding Raised

$8.9M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Borong is a B2B e-commerce and procurement platform that provides digital infrastructure for wholesale trade, connecting retailers with suppliers and brands across Southeast Asia.

Sector

Consumer & Commerce

Verticals

E-commerce, Supply Chain, Retail Technology

Business Model

B2B

Customer Profile

Marketplace Commission, Subscription SaaS, Revenue Share, Services & Consulting

AI Layer

Application

Keywords

B2B marketplaceB2B e-commerceb2b commercee-procurementwholesale platformsupply chain managementdigital procurementprocuretechsupply chain techembedded financespend analyticsSME marketplaceprice benchmarkingB2B SaaStrade credit

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Borong Comps

Public and private peers based on sector, stage, and business model.

Borong comps — public and private peers by sector, stage, and business model
CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Borong Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BMar 12, 2024
Series AJan 20, 2022
SeedJul 20, 2020
AcceleratorMar 12, 2020
SeedJan 17, 2019
Grant
Mar 1, 2017

Key People

Founding team and executive leadership

Ts. Haslinda Rasip

Chief Technology Officer Cofounder

Founding Team

Moein Akbarof

Chief Technology Officer

Executive Team

CA FCCA CIR ASEAN Tan Wui Li

Chief Financial Officer

Executive Team

James Orler

DAF CFO

Executive Team

Borong Investors

Notable investors and investment history

Borong investors
InvestorRounds
Brama One VenturesSeed, Series A
HCL CapitalSeries A
Vynn CapitalSeed, Series A
Colopl NextSeed
Y CombinatorSeed, Accelerator
PT Prasetia DwidharmaSeed
Resolution VenturesSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 18, 2026

    Ranked No. 1 on Financial Times' list for APAC region.

  • Oct 8, 2025

    Partnership with Maybank for promotional activities and voucher tie-ins.

Borong Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Borong Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Borong's valuation, stock price, and market status.

Firmographic Details

HeadquartersKuala Lumpur
Employee Range171
Year Founded2017
Last FundingMar 12, 2024

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