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Button

Button

Private
New York City, New YorkConsumer & Commercehttps://www.usebutton.com/

Last Round

Private Equity

Jun 16, 2025

Total Funding Raised

$64.25M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Button is a mobile commerce technology company that provides a platform for mobile customer acquisition, engagement, and monetization.

Sector

Consumer & Commerce

Verticals

Mobile Commerce, Digital Advertising, Marketing, E-commerce

Business Model

B2B

Customer Profile

Usage-Based SaaS, Marketplace Commission

AI Layer

Application

Keywords

mobile commerceaffiliate marketingcommerce mediadeep linkingmobile routingconversion optimizationperformance marketingcreator economyattribution softwaremobile growthapp monetizationmartechadtechSDKAPI platform

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Track how buyer interest and sentiment changes over time.

Button Comparables

Compare Button with similar companies based on industry and business-model similarity.

Button comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Partnerize
74%
Bread Financial Holdings, Inc.
74%
Wildfire Systems
73%

Button Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Private EquityJun 16, 2025
Series CJun 24, 2019
Series BJan 25, 2017
Series AJan 26, 2015
SeedJul 10, 2014

Key People

Founding team and executive leadership

Michael Jaconi

Co-Founder And CEO

Founding Team

Button Investors

Notable investors and investment history

Button investors
InvestorRounds
Slow VenturesSeries A
ICONIQ CapitalSeries C
MESA VenturesSeries A, Seed
Ten Eighty CapitalSeries C
DCM VenturesSeries B, Series A, Series C, Seed
Icon VenturesPrivate Equity, Series C
Norwest Venture PartnersSeries C, Private Equity, Series B

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 5, 2026

    Cited by BuiltIn, Fortune, Inc., Entrepreneur, and Crain's.

  • Mar 5, 2026

    Platform has driven over $15 billion in consumer spending.

Button Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Button Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Button's valuation, stock price, and market status.

Firmographic Details

HeadquartersNew York City, New York
Employee Range132
Year Founded2014
Last FundingJun 16, 2025

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