Buynomics

Buynomics

Private
North Rhine-WestphaliaEnterprise Softwarehttps://www.buynomics.com

Last Round

Series B

Mar 20, 2025

Total Funding Raised

$46M

Momentum Score

25 /100

Company Overview

Buynomics is a German software-as-a-service (SaaS) company providing an AI-powered platform for Revenue Growth Management (RGM). The platform utilizes "Virtual Shopper" technology, which creates digital twins to simulate consumer purchasing behavior with high accuracy. This enables enterprise clients in industries like Consumer Packaged Goods (CPG) and Telecom to holistically optimize strategies for pricing, promotions, product portfolios, and trade terms from a single platform. The company aims to replace traditional gut-feel decisions with data-driven, customer-centric commercial strategies, helping clients like Danone, Unilever, and L'Oréal increase gross profits and reduce decision-making time.

Sector

Enterprise Software

Verticals

Vertical SaaS, Business Intelligence, Retail Technology

Business Model

B2B

Customer Profile

Subscription SaaS, Services & Consulting

AI Layer

Application

Keywords

revenue growth managementRGMpricing optimizationpricing softwarevirtual shopper AIpromotion optimizationportfolio optimizationconsumer behavior simulationAI pricingrevenue managementprice pack architecturePPAdemand modelingtrade term optimizationCPG pricingenterprise SaaS

Historical Pricing

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Caplight Momentum Score

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Buynomics Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Buynomics Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
Series BMar 20, 2025
Series ANov 15, 2022
SeedAug 2, 2021
SeedSep 23, 2019

Key People

Founding team and executive leadership

Anton von Lampe

COO

Executive Team

Buynomics Investors

Notable investors and investment history

InvestorRounds
Dieter von Holtzbrinck VenturesSeed, Series A
DvH VenturesSeries B
VI PartnersSeries B
Anaïs VenturesSeries B
SeedcampSeed, Series A, Series B
Tomahawk.VCSeed, Series B
Insight PartnersSeries B, Series A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 15, 2026

    Added Singh-Ray Filters, a photography equipment startup, as a customer.

  • Mar 7, 2026

    Added mymattoni, a mid-market beverage company, as a customer.

Buynomics Filings

SEC and related filings with document metadata.

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Buynomics Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersNorth Rhine-Westphalia
Employee Range140
Year Founded2018
Last FundingMar 20, 2025

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