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Carefull

Carefull

Private
New York City, New YorkFinTechhttps://getcarefull.com/

Last Round

Debt

Jun 18, 2025

Total Funding Raised

$19.7M

Company Overview

Carefull is a fintech company that provides an AI-powered financial safety platform designed to protect older adults and their families from fraud, scams, and financial mistakes.

Sector

FinTech

Verticals

Personal Finance, Wealth Management, Digital Identity, InsurTech

Business Model

B2B2C

Customer Profile

Subscription SaaS, Services & Consulting

AI Layer

Application

Keywords

financial monitoringfraud protectionelder financial abuseidentity protectionwealth management toolsscam detectionelder fraudfinancial safety platformbehavioral analyticsfintechB2B2Capplication programming interfaceAPIelder techsilver tech

Historical Pricing

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Caplight Momentum Score

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Carefull Comparables

Compare Carefull with similar companies based on industry and business-model similarity.

Carefull comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
EverSafe
90%
True Link Financial
82%
The Bonadio Group
67%

Carefull Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
DebtJun 18, 2025
Series AOct 11, 2023
SeedFeb 18, 2021

Key People

Founding team and executive leadership

Max Goldman

CEO And Co-Founder

Founding Team

Todd Rovak

CEO & Co-Founder

Founding Team

Carefull Investors

Notable investors and investment history

Carefull investors
InvestorRounds
Alloy LabsSeries A
Commerce VenturesSeries A
Commerce VenturesSeries A
Montage VenturesSeries A
CIBC Innovation BankingDebt
K50 VenturesSeed
Fin Venture CapitalSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Dec 8, 2025

    Presented at the Money20/20 conference in Las Vegas.

  • Dec 8, 2025

    Rolled out GreyMatter AI insights engine at Money20/20.

Carefull Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Carefull Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Carefull's valuation, stock price, and market status.

Firmographic Details

HeadquartersNew York City, New York
Employee Range95
Year Founded2019
Last FundingJun 18, 2025

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