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Cartona

Cartona

Private
CairoConsumer & Commercehttps://cartona.com/

Last Round

Debt

Jul 30, 2024

Total Funding Raised

$24.6M

Company Overview

Cartona is a business/productivity software company that operates a B2B e-commerce marketplace connecting retailers with wholesalers and manufacturers in the FMCG sector.

Sector

Consumer & Commerce

Verticals

E-commerce, BNPL, Supply Chain, Retail Technology, Digital Advertising

Business Model

B2B

Customer Profile

Marketplace Commission, Payment Processing Fee, Data as a Service

AI Layer

Application

Keywords

B2B marketplaceretail digitizationembedded financeFMCG e-commerceBuy Now, Pay LaterBNPLinventory financingsupply chain solutionstraditional tradeasset-light modelmom-and-pop retailB2B paymentssupplier analyticsHORECA supply

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Cartona Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
DebtJul 30, 2024
Series A ExtensionJul 30, 2024
Series AJul 25, 2022
Pre SeedSep 21, 2021

Key People

Founding team and executive leadership

Mahmoud Talaat

Chief Executive Officer

Executive Team

Rami Essam

Chief Operating Officer

Executive Team

Cartona Investors

Notable investors and investment history

Cartona investors
InvestorRounds
Camel VenturesDebt
Kepple Africa VenturesPre Seed, Series A
Global VenturesSeries A, Pre Seed
Finance in MotionSeries A, Series A Extension
T5 CapitalPre Seed
Accelerator Technology HoldingsSeries A
AB XelerateSeries A

Market signals

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  • Oct 30, 2024

    Monthly visitors increased 253% MoM to 168K.

  • Jul 30, 2024

    $6M round led by Algebra Ventures.

Cartona Filings

SEC and related filings with document metadata.

Data table
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Cartona Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersCairo
Employee Range336
Year Founded2019
Last FundingJul 30, 2024

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