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Cartona

Cartona

Private
CairoConsumer & Commercehttps://cartona.com/

Last Round

Debt

Jul 30, 2024

Total Funding Raised

$24.6M

Momentum

Top 10%

of companies Caplight tracks

Company Overview

Cartona is a business/productivity software company that operates a B2B e-commerce marketplace connecting retailers with wholesalers and manufacturers in the FMCG sector.

Sector

Consumer & Commerce

Verticals

E-commerce, BNPL, Supply Chain, Lending & Credit

Business Model

B2B

Customer Profile

Marketplace Commission, Payment Processing Fee, Data as a Service

AI Layer

Application

Keywords

B2B marketplaceretail digitizationembedded financeFMCG e-commerceBuy Now, Pay LaterBNPLinventory financingsupply chain solutionstraditional tradeasset-light modelmom-and-pop retailB2B paymentssupplier analyticsHORECA supply

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Cartona Comparables

Compare Cartona with similar companies based on industry and business-model similarity.

Cartona comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Maxab
92%
Chari
87%
Retailo
84%

Cartona Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
DebtJul 30, 2024
Series A ExtensionJul 30, 2024
Series AJul 25, 2022
Pre SeedSep 21, 2021

Key People

Founding team and executive leadership

Mahmoud Talaat

Chief Executive Officer

Executive Team

Rami Essam

Chief Operating Officer

Executive Team

Cartona Investors

Notable investors and investment history

Cartona investors
InvestorRounds
Camel VenturesDebt
Kepple Africa VenturesPre Seed, Series A
Global VenturesSeries A, Pre Seed
Finance in MotionSeries A, Series A Extension
T5 CapitalPre Seed
Accelerator Technology HoldingsSeries A
Sunny Side Venture PartnersSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Aug 21, 2026

    Monthly visitors increased 266% MoM, reaching 4.7K.

  • Oct 30, 2024

    Monthly visitors increased 253% MoM to 168K.

Cartona Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Cartona Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Cartona's valuation, stock price, and market status.

Firmographic Details

HeadquartersCairo
Employee Range204
Year Founded2019
Last FundingJul 30, 2024

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