Choice
PrivateLast Round
Series A
Mar 16, 2026
Est. Valuation
$17.5M
Total Funding Raised
$13.02M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
Choice is a restaurant management software company that provides an all-in-one SaaS platform for QR ordering, digital menus, payments, reservations, and customer loyalty programs.
Sector
Consumer & Commerce
Verticals
Point-of-Sale, Digital Payments, Vertical SaaS, Customer Experience
Business Model
B2B
Customer Profile
Subscription SaaS, Payment Processing Fee, Freemium
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Choice Comps
Public and private peers based on sector, stage, and business model.
| Company | Status | Est. Valuation | Rev Multiple |
|---|---|---|---|
| OpenAI | Private | $86.0B | ~40x |
| Cohere | Private | $5.0B | -- |
| Competitor 1 | Public | $XX.XB | XXx |
| Competitor 2 | Public | $XX.XB | XXx |
Choice Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Mar 16, 2026 | ||||
| Convertible Debt | Mar 3, 2025 | ||||
| Seed | Jan 1, 2024 | ||||
| Seed | Jul 28, 2022 | ||||
| Pre Seed | Oct 8, 2021 |
Choice Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Purple Ventures | Series A, Seed |
| Alea Capital Partners | Series A |
| Smartlink Partners | Series A, Convertible Debt |
| Presto Ventures | Seed, Series A |
| Reflex Capital | Seed, Series A, Pre Seed |
| J&T Ventures | Series A, Seed, Pre Seed |
| Seedcamp | Seed, Pre Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Apr 20, 2026
Grew 20% QoQ, from 221 to 265 employees.
- Mar 16, 2026
Raised $7.1M in Series A funding.
Choice Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Choice's valuation, stock price, and market status.