Choice
PrivateLast Round
Series A
Mar 16, 2026
Est. Valuation
$17.5M
Total Funding Raised
$13.02M
Momentum
Top 50%
of companies Caplight tracks
Company Overview
Choice is a restaurant management software company that provides an all-in-one SaaS platform for QR ordering, digital menus, payments, reservations, and customer loyalty programs.
Sector
Enterprise Software
Verticals
Point-of-Sale, Vertical SaaS, Digital Payments, Customer Experience, Workflow Automation
Business Model
B2B
Customer Profile
Subscription SaaS, Payment Processing Fee, Freemium
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Choice Comparables
Compare Choice with similar companies based on industry and business-model similarity.
Choice Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Mar 16, 2026 | ||||
| Convertible Debt | Mar 3, 2025 | ||||
| Seed | Jan 1, 2024 | ||||
| Seed | Jul 28, 2022 | ||||
| Pre Seed | Oct 8, 2021 |
Choice Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Purple Ventures | Series A, Seed |
| Alea Capital Partners | Series A |
| Smartlink Partners | Series A, Convertible Debt |
| Presto Ventures | Seed, Series A |
| Reflex Capital | Seed, Series A, Pre Seed |
| J&T Ventures | Series A, Seed, Pre Seed |
| Seedcamp | Seed, Pre Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Apr 20, 2026
Grew 20% QoQ, from 221 to 265 employees.
- Mar 16, 2026
Raised $7.1M in Series A funding.
Choice Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about Choice's valuation, stock price, and market status.
Is Choice a public or private company?
Choice is a private company.
What is the current stock price of Choice?
Choice is a private company, so its shares have no public market price. Caplight tracks Choice's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Choice worth (valuation)?
Choice's valuation is estimated at $17.5M based on funding round data.
Can I buy Choice stock?
Choice shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Choice's last funding round?
Choice's most recent funding round was Series A on March 16, 2026.
Who are the main investors in Choice?
Key investors in Choice include Alea Capital Partners, Smartlink Partners, Presto Ventures, J&T Ventures.
Will Choice IPO soon?
No public IPO plans have been announced for Choice.
How can I track Choice secondary market activity?
Caplight tracks bids, offers, and trades in Choice's shares on secondary markets.