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Crafty Counter

Crafty Counter

Private
Austin, TexasConsumer & Commercehttps://www.craftycounter.com/

Last Round

Seed

Apr 8, 2024

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Crafty Counter is a food products company that produces plant-based egg alternatives.

Sector

Consumer & Commerce

Verticals

D2C Brands, Home & Lifestyle, E-commerce

Business Model

B2B2C

Customer Profile

Hardware Sales

AI Layer

Non-AI

Keywords

plant-based eggsegg alternativevegan eggsplant-based foodconsumer packaged goodsCPGready-to-eat foodwhole food productsfood techallergen-free foodfood servicedirect to consumerD2C

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Crafty Counter Comparables

Compare Crafty Counter with similar companies based on industry and business-model similarity.

Crafty Counter comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Simply Brand Foods
83%
Yo Egg
82%
Peggs
78%

Crafty Counter Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedApr 8, 2024
GrantMar 29, 2024
SeedDec 31, 2022

Key People

Founding team and executive leadership

Hema Reddy

Founder & CEO

Founding Team

Crafty Counter Investors

Notable investors and investment history

Crafty Counter investors
InvestorRounds
GlassWall SyndicateSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 26, 2026

    Monthly visitors grew 120% MoM, reaching 17.2K.

  • Feb 3, 2026

    Monthly visitors grew 68% MoM, reaching 5K.

Recent news

Latest coverage and updates

  • launchesOct 5, 2026

    In Mar '26, Crafty Counter announces the Chorizo & Egg Protein Scramble, a refrigerated 36-gram-protein cup priced at $7.99 and the latest step in its three-year relationship with Whole Foods.

Crafty Counter Filings

Explore SEC and related filing metadata, where available.

Crafty Counter filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Crafty Counter's valuation, stock price, and market status.

Is Crafty Counter a public or private company?

Crafty Counter is a private company.

What is the current stock price of Crafty Counter?

Crafty Counter is a private company, so its shares have no public market price. Caplight tracks Crafty Counter's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Crafty Counter worth (valuation)?

Valuation information for Crafty Counter is not publicly available.

Can I buy Crafty Counter stock?

Crafty Counter shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Crafty Counter's last funding round?

Crafty Counter's most recent funding round was Seed on April 8, 2024.

Who are the main investors in Crafty Counter?

Key investors in Crafty Counter include GlassWall Syndicate.

Will Crafty Counter IPO soon?

No public IPO plans have been announced for Crafty Counter.

How can I track Crafty Counter secondary market activity?

Caplight tracks bids, offers, and trades in Crafty Counter's shares on secondary markets.

Firmographic Details

HeadquartersAustin, Texas
Employee Range4
Year Founded2018
Last FundingApr 8, 2024

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