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Customer Alliance

Customer Alliance

Private
BerlinEnterprise Softwarehttps://www.customer-alliance.com/en

Last Round

Series B

Jul 31, 2012

Momentum

Top 10%

of companies Caplight tracks

Company Overview

Customer Alliance is a software company that provides a cloud-based platform for guest feedback, online reputation management, and customer experience analytics for the hospitality and service industries.

Sector

Enterprise Software

Verticals

Customer Experience, Marketing, Business Intelligence, NLP & Conversational AI

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Application

Keywords

reputation managementcustomer feedback softwareonline review managementreview management softwarecustomer experience managementCEMfeedback collectionhospitality softwaresentiment analysisreview aggregatorvertical SaaScustomer survey toolPMS integrationproperty management systemORM

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Track how buyer interest and sentiment changes over time.

Customer Alliance Comparables

Compare Customer Alliance with similar companies based on industry and business-model similarity.

Customer Alliance comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
TrustYou
86%
Hotel Speaker
83%
GuestRevu
82%

Customer Alliance Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BJul 31, 2012
SeedMay 2, 2011
SeedFeb 1, 2010

Key People

Founding team and executive leadership

Steffen Schmickler

CEO

Executive Team

Willem Stimberg

CEO Mexico

Executive Team

Customer Alliance Investors

Notable investors and investment history

Customer Alliance investors
InvestorRounds
Mountain Super Angel AGSeed
Round2 CapitalDebt
Rheingau FoundersSeed
K5 VenturesSeries B
High-Tech GründerfondsSeed
netSTART VentureSeries B

Market signals

Structured signals derived from secondary market and firmographic data.

  • Aug 21, 2026

    Monthly visitors increased 85% MoM.

  • Feb 10, 2026

    Grew 34% QoQ, from 59 to 79 employees.

Customer Alliance Filings

Explore SEC and related filing metadata, where available.

Customer Alliance filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Customer Alliance's valuation, stock price, and market status.

Is Customer Alliance a public or private company?

Customer Alliance is a private company.

What is the current stock price of Customer Alliance?

Customer Alliance is a private company, so its shares have no public market price. Caplight tracks Customer Alliance's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Customer Alliance worth (valuation)?

Valuation information for Customer Alliance is not publicly available.

Can I buy Customer Alliance stock?

Customer Alliance shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Customer Alliance's last funding round?

Customer Alliance's most recent funding round was Series B on July 31, 2012.

Who are the main investors in Customer Alliance?

Key investors in Customer Alliance include Round2 Capital, Rheingau Founders.

Will Customer Alliance IPO soon?

No public IPO plans have been announced for Customer Alliance.

How can I track Customer Alliance secondary market activity?

Caplight tracks bids, offers, and trades in Customer Alliance's shares on secondary markets.

Firmographic Details

HeadquartersBerlin
Employee Range71
Year Founded2009
Last FundingJul 31, 2012

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