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Customer Alliance

Customer Alliance

Private
BerlinEnterprise Softwarehttps://www.customer-alliance.com/en

Last Round

Series B

Jul 31, 2012

Company Overview

Customer Alliance is a software company that provides a cloud-based platform for guest feedback, online reputation management, and customer experience analytics for the hospitality and service industries.

Sector

Enterprise Software

Verticals

Customer Experience, Marketing, Vertical SaaS, Retail Technology

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Application

Keywords

reputation managementcustomer feedback softwareonline review managementreview management softwarecustomer experience managementCEMfeedback collectionhospitality softwaresentiment analysisreview aggregatorvertical SaaScustomer survey toolPMS integrationproperty management systemORM

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Customer Alliance Comparables

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Customer Alliance comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
TrustYou
86%
Hotel Speaker
83%
GuestRevu
82%

Customer Alliance Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BJul 31, 2012
SeedMay 2, 2011
SeedFeb 1, 2010

Key People

Founding team and executive leadership

Steffen Schmickler

CEO

Executive Team

Willem Stimberg

CEO Mexico

Executive Team

Customer Alliance Investors

Notable investors and investment history

Customer Alliance investors
InvestorRounds
Mountain Super Angel AGSeed
Round2 CapitalDebt
Rheingau FoundersSeed
K5 VenturesSeries B
High-Tech GründerfondsSeed
netSTART VentureSeries B

Market signals

Structured signals derived from secondary market and firmographic data.

  • Feb 10, 2026

    Grew 34% QoQ, from 59 to 79 employees.

  • May 2, 2025

    Monthly visitors grew 68% MoM, reaching 290.8K.

Customer Alliance Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Customer Alliance Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Customer Alliance's valuation, stock price, and market status.

Firmographic Details

HeadquartersBerlin
Employee Range74
Year Founded2009
Last FundingJul 31, 2012

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