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Happy Viking

Happy Viking

Private
New York City, New YorkConsumer & Commercehttps://drinkhappyviking.com/

Last Round

Seed

Aug 16, 2022

Total Funding Raised

$2M

Momentum

Top 5%

of companies Caplight tracks

Company Overview

Happy Viking is a food and beverage company that produces plant-based meal replacement shakes and superfood nutrition products.

Sector

Consumer & Commerce

Verticals

D2C Brands, E-commerce, Sports & Fitness

Business Model

B2C

Customer Profile

Hardware Sales, Subscription SaaS

AI Layer

Non-AI

Keywords

plant-based proteinprotein shakevegan proteinsuperfood powderallergen-free nutritiond2c brandclean labelmuscle recoverydietary supplementcpgsubscription boxnon-gmo food

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Track how buyer interest and sentiment changes over time.

Happy Viking Comparables

Compare Happy Viking with similar companies based on industry and business-model similarity.

Happy Viking comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Ora Organic
86%
PlantFusion
84%
Tribal Nutrition LLC
84%

Happy Viking Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedAug 16, 2022

Key People

Founding team and executive leadership

Neel Premkumar

Co-Founder CEO

Founding Team

Happy Viking Investors

Notable investors and investment history

Happy Viking investors
InvestorRounds
ParallelSeed
Talent Resources VenturesSeed
Thirty Five VenturesSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Aug 22, 2026

    Monthly visitors increased 46% MoM.

  • May 17, 2026

    Monthly visitors grew 87% MoM, from 13.1K to 24.5K.

Happy Viking Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Happy Viking Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Happy Viking's valuation, stock price, and market status.

Firmographic Details

HeadquartersNew York City, New York
Employee Range8
Year Founded2020
Last FundingAug 16, 2022

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