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hiyo

hiyo

Private
Los Angeles, CaliforniaConsumer & Commercehttps://drinkhiyo.com/

Last Round

Strategic

Dec 1, 2025

Est. Valuation

$95M

Total Funding Raised

$38.04M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

hiyo is a beverages company that produces organic, non-alcoholic social tonics crafted with adaptogens and nootropics.

Sector

Consumer & Commerce

Verticals

D2C Brands, Subscription Commerce, Home & Lifestyle, Mental Health

Business Model

B2C

Customer Profile

Hardware Sales, Hardware + Subscription

AI Layer

Non-AI

Keywords

social tonicfunctional beveragealcohol alternativenon-alcoholic seltzeradaptogenic drinknootropic beveragesober curiouseuphoric beveragemood-boosting drinkNA beveragezero-proof beverageDTC beverageorganic beverageRTD beveragesubscription commerce

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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hiyo Comparables

Compare hiyo with similar companies based on industry and business-model similarity.

hiyo comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Kin Euphorics
91%
De Soi
87%
Ghia
86%

hiyo Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
StrategicDec 1, 2025
DebtApr 17, 2025
Series AFeb 21, 2025
Series AJan 23, 2025
VC RoundApr 1, 2024
Accelerator
May 1, 2020

Key People

Founding team and executive leadership

Cygne Cooper Rugo

Co-Founder Chief Brand Officer

Founding Team

Evan Quinn

Co-Founder CEO

Founding Team

Jack Dampf

Chief Operating Officer, Vice President Operations

Executive Team

hiyo Investors

Notable investors and investment history

hiyo investors
InvestorRounds
Santatera CapitalVC Round, Series A
SG Credit PartnersDebt
UCLA Anderson Venture AcceleratorAccelerator
Costella KirschSeries A
Red Flyer InvestmentsSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Sep 2, 2026

    Grew 22% QoQ, from 45 to 55 employees.

  • Jul 17, 2026

    Grew 26% QoQ, from 42 to 53 employees.

hiyo Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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hiyo Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about hiyo's valuation, stock price, and market status.

Firmographic Details

HeadquartersLos Angeles, California
Employee Range37
Year Founded2019
Last FundingDec 1, 2025

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