Tru
PrivateLast Round
Series A
Feb 14, 2025
Est. Valuation
$29.19M
Total Funding Raised
$10.96M
Company Overview
Tru is a beverage company that produces functional sparkling waters, energy shots, and wellness powders intended to enhance daily moments.
Sector
Consumer & Commerce
Verticals
D2C Brands, E-commerce, Subscription Commerce
Business Model
B2B2C
Customer Profile
Subscription SaaS
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Tru Comparables
Compare Tru with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Recess | 84% | |
| Sanzo | 81% | |
| Magic Mind | 77% | |
Tru Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Feb 14, 2025 | ||||
| Series A | Feb 8, 2023 | ||||
| Convertible Debt | Oct 1, 2021 | ||||
| VC Round | May 15, 2020 | ||||
| Convertible Debt | Feb 1, 2020 | ||||
Seed | Dec 13, 2018 |
Key People
Founding team and executive leadership
Tru Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Food-X | Seed, Accelerator |
| Startup52 | Seed, Accelerator |
| Btomorrow Ventures | Series A, Convertible Debt |
| Copenhagen School of Entrepreneurship | Accelerator |
| Jennus Innovation | VC Round, Series A |
| SOSV | VC Round, Seed, Accelerator |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jun 2, 2025
Monthly visitors increased 132% MoM, reaching 25.1K.
- Feb 14, 2025
$3.1M round led by Polar Beverages.
Tru Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Tru's valuation, stock price, and market status.