EasyRewardz
PrivateLast Round
Growth Equity
Nov 25, 2024
Est. Valuation
$21M
Total Funding Raised
$12.66M
Momentum Score
25 /100
Company Overview
EasyRewardz is an Indian company that provides a cloud-based, industry-agnostic platform for Customer Relationship Management (CRM), loyalty programs, and conversational commerce. Its flagship product, Zence, uses AI to help businesses manage the entire customer lifecycle, from acquisition to retention, by analyzing data to provide actionable insights and enable omnichannel engagement. The platform includes tools for tracking customer purchase history, managing loyalty points, marketing automation, and business intelligence, catering to industries such as retail, banking and financial services (BFSI), and healthcare. The company aims to help brands connect with their customers and influence transaction behavior.
Sector
Enterprise Software
Verticals
CRM, Customer Experience, Marketing, Retail Technology, Vertical SaaS
Business Model
B2B
Customer Profile
Subscription SaaS, Services & Consulting
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
EasyRewardz Comps
Public and private peers based on sector, stage, and business model.
EasyRewardz Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Growth Equity | Nov 25, 2024 | ||||
| Series B Extension | May 14, 2022 | ||||
| Corporate Funding | Jun 8, 2021 | ||||
| Series B | Nov 19, 2019 | ||||
| Series A | Nov 14, 2017 | ||||
Pre Seed | Aug 6, 2015 |
Key People
Founding team and executive leadership
EasyRewardz Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| IIFL Fintech Fund | Growth Equity, Series B Extension |
| Wealth First | Pre Seed |
| Prachetas New India Growth Fund | Growth Equity |
| Venture Catalysts | Series A |
| Trans-Continental Venture Fund | Series A |
| Netcore Cloud | Corporate Funding |
| IIFL Finance | Series B Extension |
Market signals
Structured signals derived from secondary market and firmographic data.
- Mar 26, 2026
Partnered with OneConsent to reimagine modern CRM.
- Jun 30, 2025
Serving over 200 brands across more than 7,500 retail stores.
EasyRewardz Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about EasyRewardz's valuation, stock price, and market status.
