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BEHAVE

BEHAVE

Private
New York City, New YorkConsumer & Commercehttps://www.eatbehave.com/

Last Round

Debt

May 13, 2026

Total Funding Raised

$2M

Company Overview

BEHAVE is a food products company that produces low-sugar, low-net-carb, and all-natural gummy candies.

Sector

Consumer & Commerce

Verticals

D2C Brands, E-commerce, Subscription Commerce

Business Model

B2C

Customer Profile

Hardware Sales, Subscription SaaS

AI Layer

Non-AI

Keywords

low-sugar candybetter-for-you snacksgummy bearsketo-friendly snackshealthy candyDTC branddirect-to-consumerlow-calorie confectioneryfunctional snackssubscription snacksclean label snacksguilt-free candy

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Caplight Momentum Score

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BEHAVE Comparables

Compare BEHAVE with similar companies based on industry and business-model similarity.

BEHAVE comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Rotten
94%
Shameless Snacks
93%
Blobs
92%
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BEHAVE Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
DebtMay 13, 2026
SeedApr 13, 2026
Pre SeedAug 1, 2020
Pre SeedNov 1, 2019
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Key People

Founding team and executive leadership

Emily Gu

Chief Operating Officer

Executive Team

BEHAVE Investors

Notable investors and investment history

BEHAVE investors
InvestorRounds
Adapt VenturesPre Seed
Everywhere VenturesPre Seed
Kaya VenturesPre Seed
Pareto HoldingsPre Seed
Riverside VenturesPre Seed
Primary Venture PartnersPre Seed
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BEHAVE Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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BEHAVE Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about BEHAVE's valuation, stock price, and market status.

Firmographic Details

HeadquartersNew York City, New York
Employee Range11
Year Founded2019
Last FundingMay 13, 2026

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