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eBrands

eBrands

Private
Helsinki, UusimaaConsumer & Commercehttps://www.ebrands.com

Last Round

Early Funding

Mar 12, 2025

Total Funding Raised

$58.16M

Momentum

Top 5%

of companies Caplight tracks

Company Overview

eBrands is a technology-driven export platform that enables consumer brands to scale globally. Initially founded as a brand aggregator that acquired and scaled e-commerce businesses, the company has evolved its model. It now offers an "Expansion-as-a-Service" solution, acting as a Merchant of Record to manage global operations such as payments, taxes, shipping, compliance, and marketing for its partner brands. eBrands utilizes its proprietary AI-powered platform, Apollo, to help brands expand into over 60 markets and connect with major retailers and marketplaces like Amazon, Walmart, and Target. The company has experience from owning and operating over 30 of its own brands and supports a portfolio of partner brands primarily in the sustainability, wellness, sports, and lifestyle sectors.

Sector

Consumer & Commerce

Verticals

E-commerce, D2C Brands, Compliance, Digital Payments

Business Model

B2B2C

Customer Profile

Payment Processing Fee, Services & Consulting

AI Layer

Application

Keywords

Expansion-as-a-ServiceMerchant of RecordMoRcross-border commerceglobal expansion platforme-commerce brand aggregatorAmazon aggregatore-commerce roll-upmulti-channel commerceinternational expansionB2B2C platformbrand acquisitioncross-border paymentstax compliancelogistics managementAI commerce platformD2C expansion

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Caplight Momentum Score

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eBrands Comparables

Compare eBrands with similar companies based on industry and business-model similarity.

eBrands comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Go Global Ecommerce
78%
Omnidock
77%
OpenBorder
76%

eBrands Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Early FundingMar 12, 2025
Series AMay 16, 2022
DebtMay 16, 2022

Key People

Founding team and executive leadership

Erika Ottela

Co-Founder And COO

Founding Team

Robin Bade

CEO & Co-founder

Founding Team

Dennis Roikonen

Chief Financial Officer

Executive Team

Marcus Bainbridge

Operations Lead (COO Office)

Executive Team

eBrands Investors

Notable investors and investment history

eBrands investors
InvestorRounds
Icebreaker.vcSeries A
Veikko Laine family officeEarly Funding
Rettig GroupSeries A
Veikko Laine OyEarly Funding
Varma Mutual Pension Insurance CompanyEarly Funding

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 23, 2026

    Monthly visitors grew 155% MoM, reaching 5.6K.

  • Apr 15, 2026

    Now delivering to over 60 countries worldwide.

eBrands Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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eBrands Filings

SEC and related filings with document metadata.

Firmographic Details

HeadquartersHelsinki, Uusimaa
Employee Range71
Year Founded2020
Last FundingMar 12, 2025

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