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Echelon Fitness

Echelon Fitness

Private
Chattanooga, TennesseeConsumer & Commercehttps://echelonfit.com/

Last Round

Debt

Jul 12, 2022

Est. Valuation

$100M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

Echelon Fitness is a recreational goods company that manufactures connected fitness equipment, including bikes, rowers, and treadmills, which pair with an app for live and on-demand classes.

Sector

Consumer & Commerce

Verticals

Sports & Fitness, Consumer Electronics, Subscription Commerce, Streaming Platforms

Business Model

B2C

Customer Profile

Hardware + Subscription, Hardware Sales

AI Layer

Application

Keywords

connected fitnesshome fitness equipmentfitness subscriptionstationary bikesmart gymfitness mirrordirect-to-consumerDTCon-demand fitnessvirtual fitness classespersonalization AIcorporate wellnesspeloton alternativehome workout app

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Caplight Momentum Score

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Echelon Fitness Comparables

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Echelon Fitness comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Aviron Interactive
82%
BowFlex
81%
IFit
79%

Echelon Fitness Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
DebtJul 12, 2022
Series AApr 28, 2021
VC RoundDec 28, 2020
Growth EquityJul 11, 2019

Echelon Fitness Investors

Notable investors and investment history

Echelon Fitness investors
InvestorRounds
United Talent AgencyVC Round, Series A
North Castle PartnersVC Round, Series A, Growth Equity
Goldman Sachs Growth EquityVC Round, Series A
MidCap FinancialDebt

Market signals

Structured signals derived from secondary market and firmographic data.

  • May 20, 2026

    Monthly visitors increased 45% MoM.

  • Jul 22, 2025

    Acquired Fortë, a B2B fitness streaming platform.

Echelon Fitness Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Echelon Fitness Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersChattanooga, Tennessee
Employee Range1
Year Founded2017
Last FundingJul 12, 2022

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