EDITED

EDITED

Private
London, EnglandAI, Data & Cloud Infrastructurehttps://edited.com

Last Round

VC Round

Mar 28, 2023

Total Funding Raised

$35M

Company Overview

EDITED is a global retail intelligence company that provides a SaaS platform for brands and retailers. Using artificial intelligence, the platform analyzes billions of SKUs to offer real-time market data on pricing, assortment, and promotions. This enables businesses to make data-driven decisions to increase margins, generate more sales, and optimize strategies across the product lifecycle. The company serves over 200 leading brands and retailers globally. Founded in 2009, EDITED has since acquired DynamicAction to integrate internal enterprise analytics with its external market data.

Sector

AI, Data & Cloud Infrastructure

Verticals

Retail Technology, Vertical SaaS, Business Intelligence, Fashion & Beauty

Business Model

B2B

Customer Profile

Subscription SaaS, Data as a Service

AI Layer

Application

Keywords

retail intelligenceretail intelligence platformretail data analyticsAI retail platformmerchandising analyticsassortment planningpricing optimizationfashion techretail techmarket intelligencecompetitive benchmarkingtrend forecastingenterprise intelligenceproduct matchingpromotion optimizationSKU analysis

Historical Pricing

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EDITED Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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EDITED Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
VC RoundMar 28, 2023
Series BApr 15, 2020
Series AFeb 12, 2014
SeedJun 7, 2011

Key People

Founding team and executive leadership

Doug Kofoid

Chief Executive Officer

Executive Team

Mike MacKeen

Chief Financial Officer

Executive Team

Brian Tomz

Chief Product Officer

Executive Team

EDITED Investors

Notable investors and investment history

InvestorRounds
Hermes GPESeries B, VC Round
Wavecrest Growth PartnersVC Round, Series B
BeringeaSeries B
Hermes Fund ManagersSeries B, VC Round
Index VenturesSeries A, Seed
Atlas VentureSeed
Delta-v CapitalVC Round

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 20, 2026

    Won 'best Use of Artificial Intelligence' at the Data Breakthrough Awards.

  • Mar 26, 2026

    Launched a new Manufacturer Intelligence package.

EDITED Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
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EDITED Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about EDITED's valuation, stock price, and market status.

Firmographic Details

HeadquartersLondon, England
Employee Range207
Year Founded2009
Last FundingMar 28, 2023

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