ettitude
PrivateLast Round
Seed
May 11, 2020
Est. Valuation
$2.5M
Total Funding Raised
$4.77M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
ettitude is a home furnishings company that manufactures and sells sustainable bedding, bath, and apparel products made from proprietary bamboo lyocell fabric.
Sector
Consumer & Commerce
Verticals
D2C Brands, Home & Lifestyle, Sustainable Materials, E-commerce, Fashion & Beauty
Business Model
B2C
Customer Profile
Hardware Sales
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
ettitude Comparables
Compare ettitude with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Sijo | 88% | |
| Luxome | 87% | |
| Cozy Earth | 87% | |
ettitude Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Seed | May 11, 2020 | ||||
| Accelerator | Jun 11, 2018 | ||||
| Crowdfunding | Jul 13, 2017 | ||||
| Crowdfunding | Jun 13, 2017 | ||||
| Crowdfunding | Jul 7, 2016 |
ettitude Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Entrepreneurs Roundtable Accelerator | Accelerator |
| Drumbeat Ventures | Seed |
| TA Ventures | Seed |
| Metropolis Ventures | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Apr 11, 2026
Added Goop, a wellness and lifestyle company, as a customer.
- Dec 22, 2025
Added Kotis Design, LLC as a customer.
ettitude Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about ettitude's valuation, stock price, and market status.