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ettitude

ettitude

Private
West Hollywood, CaliforniaConsumer & Commercehttps://www.ettitude.com/

Last Round

Seed

May 11, 2020

Est. Valuation

$2.5M

Total Funding Raised

$4.77M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

ettitude is a home furnishings company that manufactures and sells sustainable bedding, bath, and apparel products made from proprietary bamboo lyocell fabric.

Sector

Consumer & Commerce

Verticals

D2C Brands, Home & Lifestyle, Sustainable Materials, E-commerce, Fashion & Beauty

Business Model

B2C

Customer Profile

Hardware Sales

AI Layer

Application

Keywords

bamboo beddingsustainable home textilesbamboo lyocelleco-friendly beddingDTC branddirect-to-consumerhypoallergenic sheetstemperature-regulating beddingsustainable loungewearclosed-loop manufacturingeco-luxurygreen beddingbamboo sheetssustainable fashion

Historical Pricing

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Caplight Momentum Score

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ettitude Comparables

Compare ettitude with similar companies based on industry and business-model similarity.

ettitude comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Sijo
88%
Luxome
87%
Cozy Earth
87%

ettitude Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedMay 11, 2020
AcceleratorJun 11, 2018
CrowdfundingJul 13, 2017
CrowdfundingJun 13, 2017
CrowdfundingJul 7, 2016

Key People

Founding team and executive leadership

Phoebe Yu

Founder And CEO

Founding Team

ettitude Investors

Notable investors and investment history

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 11, 2026

    Added Goop, a wellness and lifestyle company, as a customer.

  • Dec 22, 2025

    Added Kotis Design, LLC as a customer.

ettitude Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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ettitude Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about ettitude's valuation, stock price, and market status.

Firmographic Details

HeadquartersWest Hollywood, California
Employee Range26
Year Founded2014
Last FundingMay 11, 2020

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