Reformed
PrivateLast Round
Series A
Jul 8, 2026
Total Funding Raised
$26M
Momentum
Top 5%
of companies Caplight tracks
Company Overview
Reformed is a health and wellness company that produces functional coffee and matcha beverages infused with collagen, adaptogens, and vitamins.
Sector
Consumer & Commerce
Verticals
D2C Brands, Subscription Commerce, E-commerce, Fashion & Beauty, Sports & Fitness
Business Model
B2C
Customer Profile
Subscription SaaS, Hardware + Subscription
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Reformed Comparables
Compare Reformed with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Giants Coffee | 90% | |
| Everyday Dose | 85% | |
| Dirtea | 84% | |
Reformed Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Jul 8, 2026 | ||||
| Seed | Mar 20, 2024 |
Reformed Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| IRIS Ventures | Series A |
| FoodLabs | Series A, Seed |
| V3 Ventures | Series A |
| JamJar Investments | Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jul 8, 2026
$22M round led by IRIS Ventures
- May 11, 2026
Monthly visitors increased 36% MoM to 564K.
Reformed Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Reformed's valuation, stock price, and market status.