Reformed

Private

LondonConsumer & Commercehttps://www.feelreformed.com/

Last Round

Series A

Jul 13, 2026

Total Funding Raised

$26M

Company Overview

Reformed is a health and wellness company that produces functional coffee and matcha beverages infused with collagen, adaptogens, and vitamins.

Sector

Consumer & Commerce

Verticals

D2C Brands, Subscription Commerce, E-commerce, Fashion & Beauty, Sports & Fitness

Business Model

B2C

Customer Profile

Subscription SaaS, Hardware + Subscription

AI Layer

Non-AI

Keywords

functional coffeefunctional matchadirect-to-consumercollagen coffeeDTCadaptogenic coffeeDTC wellnesssubscription coffeewellness supplementsnootropicsbeauty supplementsbiohackingsuperfood powderclean label

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

Reformed Comps

Public and private peers based on sector, stage, and business model.

Reformed comps — public and private peers by sector, stage, and business model
Company	Status	Est. Valuation	Rev Multiple
OpenAI	Private	$86.0B	~40x
Cohere	Private	$5.0B	--
Competitor 1	Public	$XX.XB	XXx
Competitor 2	Public	$XX.XB	XXx

View Full Comps Set

Access detailed peer comparisons, multiples, and valuation benchmarks.

Reformed Funding Rounds

Historical fundraising activity

Data table
Round	Date	Amount Raised	Valuation	Investors	Sources
Series A	Jul 13, 2026
Seed	Mar 20, 2024

View all Funding Rounds

Reformed Investors

Notable investors and investment history

Reformed investors
Investor	Rounds
IRIS Ventures	Series A
FoodLabs	Series A, Seed
V3 Ventures	Series A
JamJar Investments	Series A

View all Investors

Market signals

Structured signals derived from secondary market and firmographic data.

Nov 12, 2025
Monthly visitors grew 69% MoM, reaching 97.2K.
Apr 1, 2025
Monthly visitors increased 137% MoM, reaching 25.4K.

View all signals

Reformed Filings

SEC and related filings with document metadata.

Data table
Typed	Date	Amount Offered	Amount Sold	Filling	Pages	Download
Mock Valuation	Sign Up to view	Mock Valuation	Sign Up to view	Mock Valuation	Sign Up to view	Mock Valuation
Mock Valuation	Sign Up to view	Mock Valuation	Sign Up to view	Mock Valuation	Sign Up to view	Mock Valuation
Mock Valuation	Sign Up to view	Mock Valuation	Sign Up to view	Mock Valuation	Sign Up to view	Mock Valuation
Mock Valuation	Sign Up to view	Mock Valuation	Sign Up to view	Mock Valuation	Sign Up to view	Mock Valuation

Reformed Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Reformed's valuation, stock price, and market status.

Firmographic Details

HeadquartersLondon

Employee Range12

Year Founded2024

Last FundingJul 13, 2026

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.