Skip to main content
Caplight Logo









Fi

Fi

Private
New York City, New YorkConsumer & Commercehttps://fitracking.com/

Last Round

Series B

Feb 25, 2021

Est. Valuation

$200M

Total Funding Raised

$40M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Fi is a pet technology company that develops GPS-enabled smart dog collars for real-time location tracking and activity monitoring.

Sector

Consumer & Commerce

Verticals

Consumer Electronics, D2C Brands, IoT Hardware, Subscription Commerce, Home & Lifestyle

Business Model

B2C

Customer Profile

Hardware + Subscription, Subscription SaaS

AI Layer

Application

Keywords

smart dog collarpet trackersmart pet collarGPS dog collarsatellite pet trackingdog health monitoringpet techdog activity trackerwearable for dogsIoT pet devicesubscription pet servicepet-as-a-serviceoff-grid pet trackingdog safety deviceLTE dog tracker

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

Fi Comparables

Compare Fi with similar companies based on industry and business-model similarity.

Fi comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Halo Collar
86%
Bending Spoons
83%
Link My Pet
79%

Fi Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BFeb 25, 2021
Series AMar 14, 2019

Key People

Founding team and executive leadership

Loren Kirkby

CTO Co-Founder

Founding Team

Ginji W.

Chief Operating Officer

Executive Team

Fi Investors

Notable investors and investment history

Fi investors
InvestorRounds
Longview Asset ManagementSeries B
Advance Venture PartnersSeries B
Freestyle VenturesSeed, Series A, Series B
RRE VenturesSeed, Series B, Series A
Lerer HippeauSeries A, Series B, Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 1, 2026

    Mobile experience now used by millions of dog owners.

  • Mar 17, 2026

    Launched an AI-powered chatbot for dog health monitoring.

Fi Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation

Fi Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Fi's valuation, stock price, and market status.

Firmographic Details

HeadquartersNew York City, New York
Employee Range557
Year Founded2017
Last FundingFeb 25, 2021

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.

See something wrong or outdated?