Firmly
PrivateLast Round
Accelerator
Sep 22, 2025
Total Funding Raised
$5.2M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
Firmly is a SaaS company that provides an agentic commerce platform designed to allow consumers to make purchases at the point of inspiration.
Sector
Enterprise Software
Verticals
E-commerce, Retail Technology, Data Integration, Low-Code/No-Code, NLP & Conversational AI
Business Model
B2B
Customer Profile
Subscription SaaS, Usage-Based SaaS, Freemium
AI Layer
Infrastructure
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Firmly Comparables
Compare Firmly with similar companies based on industry and business-model similarity.
Firmly Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Accelerator | Sep 22, 2025 | ||||
| Seed | May 1, 2024 |
Firmly Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Davidovs Venture Capital | Seed |
| mu ventures | Seed |
| FJ Labs | Seed |
| BioGeneration Ventures | Seed |
| Rapid Ventures | Seed |
| Hawke Ventures | Seed |
| Alumni Ventures | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Mar 26, 2026
Partnered with Aurus, an enterprise omni-commerce payment platform.
- Mar 24, 2026
Launched Firmly Connect, a no-code onboarding platform for agentic marketing channels.
Firmly Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Firmly's valuation, stock price, and market status.