Firstleaf
PrivateLast Round
Series B
Oct 15, 2019
Total Funding Raised
$25.11M
Momentum
Top 1%
of companies Caplight tracks
Company Overview
Firstleaf is a food and beverage company that operates a direct-to-consumer wine club using a proprietary algorithm to provide personalized wine selections to its members.
Sector
Consumer & Commerce
Verticals
D2C Brands, Subscription Commerce, E-commerce
Business Model
B2C
Customer Profile
Subscription SaaS, Usage-Based SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Firstleaf Comparables
Compare Firstleaf with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Full Glass Wine Co. | 88% | |
| Palate Club | 88% | |
| Plonk Wine Club | 83% | |
Firstleaf Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series B | Oct 15, 2019 | ||||
| VC Round | Apr 15, 2019 | ||||
| VC Round | Jan 10, 2018 | ||||
| Series A | Feb 27, 2017 | ||||
| Seed | Aug 3, 2015 |
Key People
Founding team and executive leadership
Firstleaf Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Prehype | Series A |
| Max Ventures | Series A |
| BAM Ventures | Series B |
| Greycroft | Series A, Series B |
| FJ Labs | Series B |
| Loeb.nyc | Seed |
| Tribeca Venture Partners | Series A, Series B |
Market signals
Structured signals derived from secondary market and firmographic data.
- Sep 1, 2026
Open roles increased to 99, 2.8x the trailing average.
- Aug 1, 2026
Open roles increased to 99, 225% of headcount.
Firstleaf Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Firstleaf's valuation, stock price, and market status.