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FitOn

FitOn

Private
West Hollywood, CaliforniaHealthcare & Life Scienceshttps://www.fitonhealth.com/

Last Round

Debt

Mar 27, 2024

Total Funding Raised

$80.1M

Company Overview

FitOn is a digital health and wellness company that provides a platform with premium workouts and health experiences led by world-class trainers, experts, and celebrities.

Sector

Healthcare & Life Sciences

Verticals

Sports & Fitness, HR, Mental Health, Patient Engagement

Business Model

B2B2C

Customer Profile

Subscription SaaS, Freemium

AI Layer

Application

Keywords

corporate wellnessemployee wellnessworkplace wellnessfitness appdigital healthwellness platformemployee engagementper-employee-per-monthPEPMcorporate benefitsmeal planningwellness challengesB2B2Csubscription SaaSdigital benefits

Historical Pricing

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Caplight Momentum Score

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FitOn Comparables

Compare FitOn with similar companies based on industry and business-model similarity.

FitOn comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
WellRight
81%
Wellable
81%
BetterMe
78%

FitOn Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
DebtMar 27, 2024
Series CFeb 15, 2022
Series BOct 12, 2021
Series AFeb 7, 2020
Series AJan 1, 2020
Seed
Dec 17, 2018

Key People

Founding team and executive leadership

Lindsay Cook

Co-Founder CEO

Founding Team

FitOn Investors

Notable investors and investment history

FitOn investors
InvestorRounds
Mantis Venture CapitalSeries C
Maverick VenturesSeed, Series B, Series A, Series C
Crosscut VenturesSeed, Series B, Series A
Telstra VenturesSeed, Series B, Series A
Second Avenue PartnersSeed, Series B, Series A, Series C
Delta-v CapitalSeries B, Series C
UTA VenturesSeries C

Market signals

Structured signals derived from secondary market and firmographic data.

  • Aug 21, 2025

    Launched FitOn Rehab, an MSK recovery program.

  • Feb 15, 2022

    $40M round led by Delta-v Capital

FitOn Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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FitOn Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about FitOn's valuation, stock price, and market status.

Firmographic Details

HeadquartersWest Hollywood, California
Employee Range98
Year Founded2018
Last FundingMar 27, 2024

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