FitOn

FitOn

Private
West Hollywood, CaliforniaHealthcare & Life Scienceshttps://fitonhealth.com

Last Round

Debt

Mar 27, 2024

Total Funding Raised

$73.15M

Company Overview

FitOn is a digital health and wellness company that provides a platform with premium workouts and health experiences led by world-class trainers, experts, and celebrities.

Sector

Healthcare & Life Sciences

Verticals

Sports & Fitness, Patient Engagement, HR, Mental Health

Business Model

B2C

Customer Profile

Freemium, Subscription SaaS

AI Layer

Application

Keywords

corporate wellness platformemployee benefits platformdigital wellness platformfitness apphybrid wellnesson-demand fitnessgym network accessvirtual fitnesswellness benefitscondition managementfreemium appmental health supportMSK supportPMPMper-member-per-month

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

FitOn Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

View Full Comps Set

Access detailed peer comparisons, multiples, and valuation benchmarks.

FitOn Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
DebtMar 27, 2024
Series CFeb 15, 2022
Series BOct 12, 2021
Series AFeb 7, 2020
SeedDec 17, 2018

Key People

Founding team and executive leadership

Lindsay Cook

Co-Founder CEO

Founding Team

FitOn Investors

Notable investors and investment history

InvestorRounds
Mantis Venture CapitalSeries C
Maverick VenturesSeed, Series B, Series A, Series C
Crosscut VenturesSeed, Series B, Series A
Telstra VenturesSeed, Series B, Series A
Second Avenue PartnersSeed, Series B, Series A, Series C
Delta-v CapitalSeries B, Series C
UTA VenturesSeries C

Market signals

Structured signals derived from secondary market and firmographic data.

  • Aug 21, 2025

    Launched FitOn Rehab, an MSK recovery program.

FitOn Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation

FitOn Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about FitOn's valuation, stock price, and market status.

Firmographic Details

HeadquartersWest Hollywood, California
Employee Range105
Year Founded2018
Last FundingMar 27, 2024

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.







Disclaimer All investments involve risk, including the risk of loss of principal. You should carefully consider your investment objectives, risks, transaction costs and other expenses before deciding to invest in options, swaps or other investments.This does not constitute an offer by Caplight Technologies, Inc. to sell, or a solicitation of an offer to buy, any securities and may not be used or relied upon in connection with any offer or sale of securities. An offer or solicitation can be made only through the delivery of final offering document(s) and purchase agreement(s), and will be subject to the terms and conditions and risks delivered in such documents. Any securities offered are offered through Caplight Markets LLC, member FINRA/SIPC.