Florence

Private

LondonHealthcare & Life Scienceshttps://www.florence.co.uk/

Last Round

Series B

Jun 1, 2022

Total Funding Raised

$45.56M

Company Overview

Florence is a health tech company that operates an online marketplace connecting care home providers with qualified healthcare professionals for temporary staffing.

Sector

Healthcare & Life Sciences

Verticals

HR, Vertical SaaS, Facility Management

Business Model

B2B

Customer Profile

Marketplace Commission, Subscription SaaS

AI Layer

Application

Keywords

healthcare staffingnursing marketplacegig economy nursingnursing agency appstaffing agency alternativeworkforce management softwarerota softwarehealthcare recruitmentnursing shift bookinghealthtechvertical SaaSonline traininglearning management systemLMS

Historical Pricing

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Caplight Momentum Score

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Florence Comps

Public and private peers based on sector, stage, and business model.

Florence comps — public and private peers by sector, stage, and business model
Company	Status	Est. Valuation	Rev Multiple
OpenAI	Private	$86.0B	~40x
Cohere	Private	$5.0B	--
Competitor 1	Public	$XX.XB	XXx
Competitor 2	Public	$XX.XB	XXx

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Florence Funding Rounds

Historical fundraising activity

Data table
Round	Date	Amount Raised	Valuation	Investors	Sources
Series B	Jun 1, 2022
Series A	Jun 27, 2019
Seed	Aug 29, 2018

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Key People

Founding team and executive leadership

Dan Blake ️

Co-Founder Chief Customer Officer

Founding Team

Charles Armitage

Chief Executive Officer

Executive Team

Tom Wilshere

Chief Technology Officer

Executive Team

Florence Investors

Notable investors and investment history

Florence investors
Investor	Rounds
AXA Venture Partners	Series B
Atlantic Vantage Point	Series B
SEEK Investments	Series B, Series A
Waverley Capital	Series A
Rianta Capital	Series A, Seed
Roo Partners	Series B
Roo Capital	Series B

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Market signals

Structured signals derived from secondary market and firmographic data.

Nov 2, 2025
Added Jood App, a healthcare startup, as a customer.
Apr 3, 2025
Added British Association of Brain Injury Case Managers as a customer.

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Florence Filings

SEC and related filings with document metadata.

Data table
Typed	Date	Amount Offered	Amount Sold	Filling	Pages	Download
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Florence Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Florence's valuation, stock price, and market status.

Firmographic Details

HeadquartersLondon

Employee Range516

Year Founded2016

Last FundingJun 1, 2022

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