Forma
PrivateLast Round
Series B
Mar 8, 2022
Total Funding Raised
$60.36M
Company Overview
Forma is a human capital services company that provides a flexible benefits management platform for businesses to design, scale, and manage global employee benefits programs.
Sector
Enterprise Software
Verticals
HR, Vertical SaaS, Digital Payments, Accounting & Expense
Business Model
B2B
Customer Profile
Subscription SaaS, Marketplace Commission
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Forma Comps
Public and private peers based on sector, stage, and business model.
| Company | Status | Est. Valuation | Rev Multiple |
|---|---|---|---|
| OpenAI | Private | $86.0B | ~40x |
| Cohere | Private | $5.0B | -- |
| Competitor 1 | Public | $XX.XB | XXx |
| Competitor 2 | Public | $XX.XB | XXx |
Forma Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series B | Mar 8, 2022 | ||||
| Series A | Nov 1, 2020 | ||||
| Seed | Sep 1, 2019 |
Forma Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Upside Partnership | Series B, Series A, Seed |
| AngelPad | Series B, Series A, Seed, Accelerator |
| Designer Fund | Series B, Series A, Seed |
| Ribbit Capital | Series B |
| Upside Partnership | Series B, Seed |
| Emergence Capital | Series B, Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Sep 18, 2025
Launched new Rewards & Recognition product.
- Apr 6, 2025
Added Garver, LLC, an engineering firm, as a customer.
Forma Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Forma's valuation, stock price, and market status.